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About Joao Martins
Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for the loudspeaker industry. Covering Audio and Video technology for more than 30 years - Broadcast, Film, Computer Graphics, and Music - as founder and editor of several leading publications in Portuguese and Spanish languages, (he's also fluent in French!), he benefits from a broad and rich perspective of those sectors and its multiple verticals. Marketing and Communication Specialist working at the intersection of media and technology for over three decades, Joao Martins started as a musician and studied visual arts and cinema before founding its own (short-lived) advertising agency. After a career in marketing and sales in film, television, radio and pro audio systems, transitioned full time to magazine publishing, founding new

All items written by Joao Martins
PureAudioProject Announces New Duet15 Prelude Modular Open Baffle Speakers
May 13, 2020 by Joao Martins

PureAudioProject Announces New Duet15 Prelude Modular Open Baffle Speakers

PureAudioProject is a different kind of high-end speaker company taking a modular, semi–DIY approach to open-baffle loudspeakers. Already with a solid reputation after touring high-end audio shows globally, the company offers four basic modular configurations, from which everyone can create their own, personalized system. PureAudioProject speakers are priced very reasonably, but now the company has launched a smaller Duet15 Prelude model, offering an introduction to this fascinating concept.
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Swedish Lifestyle Brand Introduces Happy Plugs Air 1 Go Affordable True Wireless Earbuds
May 6, 2020 by Joao Martins

Swedish Lifestyle Brand Introduces Happy Plugs Air 1 Go Affordable True Wireless Earbuds

How low can you go? That is the question when anyone visits Amazon.com and browses true wireless earbuds that claim to be "AirPods Killers." There's all kinds from unknown brands, some cheaper, some extremely cheap, and more importantly they all claim to have the same features. This is the background for Swedish brand Happy Plugs to announce the release of its fourth generation true wireless headphones, the Happy Plugs Air 1 Go. They're incredibly cheap, they have very basic specifications, and they come in assorted colors, all looking great.
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Comply Foam Launches Tips for Apple AirPods Pro
April 27, 2020 by Joao Martins

Comply Foam Launches Tips for Apple AirPods Pro

It wasn't an easy development, but as the largest supplier of foam tips for earbuds, Comply Foam needed to respond to the challenge. Plus, it promised to be a very profitable investment, given the many million AirPods that Apple sells, compared with other earbud models which the company also serves with dedicated tips, in different materials and multiple sizes. After a series of delays caused by the current pandemic situation, the new Comply Foam Tips compatible with AirPods Pro are now available for $24.99.
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Mayht New Speaker Driver Technology Attracts Multi-Million Investment
April 15, 2020 by Joao Martins

Mayht New Speaker Driver Technology Attracts Multi-Million Investment

Mayht, a technology company from the Netherlands which has developed a highly compact, powerful speaker driver technology, has raised a multi-million Euro follow-on investment from FORWARD.one Venture Capital. Mayht is determined to bring to market a new and smaller form factor, targeting high volume consumer applications such as Bluetooth speakers and soundbars. In previous investment rounds, Mayht also received funding from UNIIQ and Delft Enterprises.
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Audio & Loudspeaker Technologies International (ALTI) Forced to Cancel ALTI-EXPO 2020
April 7, 2020 by Joao Martins

Audio & Loudspeaker Technologies International (ALTI) Forced to Cancel ALTI-EXPO 2020

This announcement probably will not come as a surprise for anyone, but unfortunately the Audio & Loudspeaker Technologies International (ALTI) association was forced to confirm the cancelation of its ALTI Expo 2020 in Las Vegas, in light of the coronavirus pandemic evolution and the decision by AVIXA to also cancel the InfoComm 2020 show. Being an event with a very strong focus on education, ALTI will now focus on promoting the programed content through online events and publications, while other alternatives for networking are under consideration.
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TIDAL Offers Personalized Welcome Mix Enhanced Experience for New Users
April 1, 2020 by Joao Martins

TIDAL Offers Personalized Welcome Mix Enhanced Experience for New Users

Global music streaming platform TIDAL unveiled an optimized experience for new subscribers. Immediately upon creating an account, members will be asked to identify their favorite artists across different genres for a personalized experience. Once setup is complete, the platform’s home screen will recommend content based on those selections, including a new “Welcome Mix” which features music from the selected artists and inspires new music discovery.
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KRK Systems Invents Speaker Grilles Add-on Cross-Selling Concept
March 31, 2020 by Joao Martins

KRK Systems Invents Speaker Grilles Add-on Cross-Selling Concept

KRK Systems introduced a completely new and revolutionary concept for the speaker industry. While speaker grilles have long been used by manufacturers as a way to protect the drivers, the truth is many users remove them immediately mainly for aesthetic reasons. That's the reason some brands don't even bother including grilles in the first place. KRK probably hired a new marketing exec that looked at the brand's latest ROKIT G4 range of active monitors and thinks "what if we would sell optional add-on grilles"?
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Delightfully Disruptive Huawei Sound X Wireless Speaker Co-Designed with Devialet
March 27, 2020 by Joao Martins

Delightfully Disruptive Huawei Sound X Wireless Speaker Co-Designed with Devialet

With China resuming production capabilities and companies back to work, the barrage of products that had been scheduled to be unveiled or launched at MWC Barcelona 2020 are now being announced. Chinese telecommunications giant Huawei unveiled its latest smartphone together with a new wireless speaker, co-designed with French audio company Devialet. Announced to the world during an "online product release event," the all-new Huawei-Devialet joint wireless speaker stands-out for the electro-acoustic design and the patently intent to copy the Apple HomePod.
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Dealing with COVID-19: Uncertainty? Yes, But Prepare for Return to Normality
March 19, 2020 by Joao Martins

Dealing with COVID-19: Uncertainty? Yes, But Prepare for Return to Normality

This is temporary. Anticipate changes. Plan for different rules. Remember, as with the virus hit, everything can change in just a few days. This global effort to contain the virus will require a six-month effort at a minimum, but things will gradually return to normal and at different paces. Things will start changing after just two weeks. You want to be ready to respond to the markets that recover first. The last problem you want to face is things returning to normality and not being prepared for it!
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The Pro's Secret Tool: punQtum Digital Intercom Systems
March 19, 2020 by Joao Martins

The Pro's Secret Tool: punQtum Digital Intercom Systems

It's not exactly a secret that a new company called punQtum B.V. is now promoting a new technology and a new business model to revolutionize intercom applications in the professional audio industry. Making a digital and network-based solution that everyone can use with the same or more confidence of an analog wired intercom system, but with key advantages in every front, is the technical foundation. The business model consists in creating a pro-community driven eco-system, where real users and experts become the drivers.
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