Gibson Brands Appoints Cesar Gueikian as Permanent CEO
Gibson Brands, the iconic musical instruments brand, announced that its Board of Directors has confirmed Cesar Gueikian to the role of President and Chief Executive Officer (CEO) of Gibson Brands. Cesar Gueikian joined Gibson in November of 2018, and since then, has been leading the brand, product, and team development efforts, and has been instrumental in the resurgence of Gibson. He created the Gibson Labs and lead the company into profitable business growth.