All items tagged with brand identity (42)

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

October 26, 2022 by audioXpress Staff

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

After more than three years in development, Røde has announced the launch of its highly anticipated streaming and gaming division, Røde X. Building on Røde’s legacy as the world’s leading audio brand for content creators, Røde X is dedicated to developing high-performance audio solutions specifically for streamers and gamers. The launch marks the first time in its history that Røde has introduced a sub-brand to its iconic portfolio and is a significant step in the evolution of the company.

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

September 13, 2022 by Joao Martins

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

Following the recently issued rule establishing Over-the-Counter (OTC) hearing aids by the US Food and Drug Administration (FDA), Sony Corporation and WS Audiology Denmark A/S have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the OTC self-fitting hearing aid market, beginning with the United States. US consumers will be the first to be able to buy Sony-branded hearing assistive products.

July 14, 2022 by Joao Martins

Thum+Mahr GmbH Sells System Integration Business and Establishes Yellowtec Brand as Separate Company

Yellowtec is a brand firmly established in broadcast environments, particularly in radio stations. With the popularity of home studio, podcasting and web streaming, Yellowtec saw explosive growth in its m!ka mounting system business, originally designed for radio microphones, but now adjustable to computer monitors or even webcams. Thum+Mahr GmbH, where the Yellowtec brand was created, now decided to spin-off that business into a separate company.

June 29, 2022 by Joao Martins

Sony Electronics Unveils New Brand INZONE for Gaming Monitors and Headsets

Sony Electronics has announced a new brand for gaming products, just in case gamers don't find Sony to be cool enough. INZONE is the name for a new range of gaming monitors and headsets, with a clean-looking design, and an advanced set of technology features. The three headsets in the INZONE range support dedicated 2.4GHz plus Bluetooth wireless connectivity, 360 Spatial Sound, and are designed to work with gaming PCs and Sony PlayStation 5 consoles. The top of the range INZONE H9 headset even offers ANC allowing gamers not to hear the cooling fans in their PCs.

March 10, 2022 by audioXpress Staff

Digigram Introduces New Logo, Visual Identity and Website

Digigram, the French audio manufacturer specializing in audio-over-IP, broadcast-grade sound cards and contribution solutions, has announced the launch of a new website and a redesigned logo along with a new corporate identity. With the new refreshed graphic design, Digigram designed to the new website to better support its global network and market applications, reflecting its 35 years of experience in broadcast audio quality, now expanding increasingly to the streaming world.

March 2, 2022 by Joao Martins

Sennheiser Group Invests in Professional Audio as Sonova Completes Acquisition of the Sennheiser Consumer Division

Sonova Holding AG, the Swiss hearing care solutions company, has successfully closed the previously announced acquisition of the Consumer Division from Sennheiser electronic GmbH & Co. KG, creating a new Consumer Hearing business unit. Sennheiser will now focus exclusively on professional audio solutions, keeping Neumann.Berlin as the only separate brand, while the Sennheiser Group aims to achieve sustainable growth.

Masimo Corporation Acquires Sound United to Expand Consumer Channel

February 15, 2022 by Joao Martins

Masimo Corporation Acquires Sound United to Expand Consumer Channel

Sound United announced that it has entered into a definitive agreement to be acquired by Masimo Corporation, a global medical technology company that develops, manufactures, and markets a variety of noninvasive monitoring technologies for hospital and home settings. Sound United will benefit from Masimo’s expanded organizational resources, while Masimo gains access to Sound United’s consumer-centric brands and distribution channel.

ReadSpeaker Powers Custom Voices for Spotify Car Thing Smart Player

September 21, 2021 by audioXpress Staff

ReadSpeaker Powers Custom Voices for Spotify Car Thing Smart Player

ReadSpeaker, a voice technology company from Sweden, announced that Spotify uses its neural text-to-speech (TTS) technology to deliver custom voices for Spotify’s newest exploration in the US - a limited release of Car Thing, a smart player for the car. ReadSpeaker’s technology currently powers the custom voice available in Car Thing, the bold, first hardware adventure from the Swedish streaming company.

New Motif ANC and Minor III True Wireless Designs by Marshall Headphones

September 16, 2021 by audioXpress Staff

New Motif ANC and Minor III True Wireless Designs by Marshall Headphones

Swedish headphone and speaker designer and developer Zound Industries International continues to show excellent innovative designs in all its brands, and particularly with the products they create for Marshall Headphones. Following market trends, Zound announced the launch of the new Motif ANC and Minor III, join its growing and continuously updated true wireless family. The two products developed under the Marshall Headphones brand build on the Mode II launch earlier in 2021.

Lectrosonics Introduces IFBlue Value-Priced Products To Expand IFB Applications

August 12, 2021 by Joao Martins

Lectrosonics Introduces IFBlue Value-Priced Products To Expand IFB Applications

IFBlue is a new value-priced brand of professional audio technology products now being distributed worldwide by Lectrosonics. The new brand is introduced with a low-cost IFB (Interruptible Foldback) receiver pack and associated dock charging system, compatible with Lectrosonics own range of wireless audio systems. IFBlue products are designed to reach a broader range of uses in content production, live events, and even high-quality assistive listening.

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