ReadSpeaker Powers Custom Voices for Spotify Car Thing Smart Player

ReadSpeaker, a voice technology company from Sweden (actually, based very close to Dirac, in Upsalla), announced that Spotify uses its neural text-to-speech (TTS) technology to deliver custom voices for Spotify’s newest exploration in the US - a limited release of Car Thing, a smart player for the car. ReadSpeaker’s technology currently powers the custom voice available in Car Thing, the bold, first hardware adventure from the Swedish streaming company. Similar to the way digital evolved from relying on websites to mobile apps as smartphones became popular, as the world moves beyond touchscreens and into a touchless future, consumers will eventually rely also on voice commands. ReadSpeaker believes that all brands should have their own independent voice assistant, and custom voices will be critical in enabling brands to stand apart from competitors.

According to ReadSpeaker, Spotify uses its technology and the ReadSpeaker VoiceLab because of the company’s deep expertise in custom branded voices powered by deep neural networks. Further, ReadSpeaker’s embedded and cloud-based solutions as well as a broad range of natural-sounding voices were a key differentiator as Spotify searched for a voice partner.

“As voice assistants gain popularity and companies look to develop their own custom voices to audibly personify their brands in the era of voice-enabled technology, Spotify is leading the charge in creating a seamless, multimodal experience for users,” says Roy Lindemann, CMO at ReadSpeaker. “As leaders in our respective industry areas, this partnership is particularly exciting — we challenge each other around the voice field, and each come up with ideas and strive to drive the boundaries of innovation even further.”

ReadSpeaker is a trusted, digital voice partner for global brands. With more than 20 years of industry experience, ReadSpeaker offers brands sophisticated text-to-speech solutions and expert hands-on assistance to create engaging voice interfaces. ReadSpeaker offers both SaaS and licensed solutions to support varying channels and devices, and consistently maintains brand trust through its commitment to data privacy. To date, the company – which provides more than 35 languages and 110 voices – has created more than 10,000 digital voice interfaces for brands around the world.
www.readspeaker.com