All items tagged with brand identity (41)

August 28, 2024 by audioXpress Staff

Consumer Technology Association and CES Have a New Brand Mark and Refreshed Website

For the first time, the Consumer Technology Association (CTA) and CES have launched a shared brand identity. In conjunction with the refreshed marks, also the CES.tech website was transformed with a completely new design, offering an enhanced user experience. The new CTA and CES logos are intended to embody the connection between technology and humanity. The new CES website was rebuilt as a hub for tech innovation, a place to showcase the people and technology that are making the world a better place.

Teufel and Fender Create Rockster Portable Speaker Series

July 4, 2024 by Alfred Moody

Teufel and Fender Create Rockster Portable Speaker Series

Berlin-based Teufel, the German speaker manufacturer known for designing and engineering consumer audio products since 1979, and leading guitar manufacturer Fender Musical Instruments, have unveiled the product of an original cooperation. The Rockster Series of portable Bluetooth speakers blends Teufel design and manufacturing expertise with Fender's sonic legacy to create a unique range of lifestyle products.

MSE Audio Announces Rebranding for Commercial and Residential Products

June 21, 2024 by audioXpress Staff

MSE Audio Announces Rebranding for Commercial and Residential Products

MSE Audio, the Kansas-based audio and speaker manufacturer for the professional and residential audio markets, announced a rebranding strategy, elevating two of its distinct audio brands to better identify its market segments. Under this rebranding, commercial and professional audio products will be represented by SoundTube, and residential products will fall under the PhaseTech brand. Each brand comes with its own dedicated sales reps and internal sales team along with its rich history.

June 7, 2024 by Joao Martins

ERA Music Announces Acquisition of Meters Music Audio Brand

A new musical instruments and musical accessories conglomerate called ERA Music Brands announced the acquisition of Meters Music — a brand affiliated with owners of Ashdown Engineering, marketed by the famous British bass and guitar amplifier company. ERA Music Brands, headquartered in Tampa, Florida, says it will expand Meters Music with lifestyle headphone and wireless audio products, capitalizing on the original aspect of the cool VU meters.

Orange Amplification Launches Pyramid Audio System

May 24, 2024 by Alfred Moody

Orange Amplification Launches Pyramid Audio System

Orange Amplification, globally regarded as one the best British guitar and bass amplifier manufacturers for both design and build, continues to grow the consumer arm of the brand. Half merchandising and half lifestyle product that expands on the brand's recognition, the Orange Pyramid system is a compact hifi system delivering powerful sound and convenient connectivity that the company says is "pleasing to the ear," with a "warm clean sound."

March 12, 2024 by audioXpress Staff

Laird Connectivity Changes Name to Ezurio

Laird Connectivity, a recognized wireless technology supplier, announce it has rebranded as Ezurio. For decades, Laird Connectivity and Boundary Devices have provided industry-renowned expertise in wireless product design and embedded processor development. Now the company entered a new chapter building on that foundation as Ezurio, continuing forward with all current portfolios of products and services.

December 6, 2023 by audioXpress Staff

Ceva Launches New Brand Identity Reflecting its Focus on Smart Edge IP Innovation

Ceva, Inc., introduced a fresh new brand visual identity, logo design and web domain ”ceva-ip.com,” reflecting the company’s commitment to "being the partner of choice for transformative IP solutions that power the smart edge." Ceva is a leading provider of silicon and software IP that makes it possible for low power Edge AI devices to connect, sense and infer data, reliably and efficiently, across multiple high-growth end markets.

November 28, 2023 by Joao Martins

Audinate Unveils Refreshed Company and Dante Brand Identity

Audinate Group Limited announced a refreshed brand identity for both Audinate and Dante, including a new logo, tagline, and color palette. The developer of the industry-leading audio networking technology, Audinate insists that its technology will be also a professional "AV-industry" (meaning audio and video) AV-over-IP solution. The new brand identity is supposed to "capture the essence of Audinate and the Dante platform."

Bang & Olufsen Launches The Ferrari Collection

August 29, 2023 by audioXpress Staff

Bang & Olufsen Launches The Ferrari Collection

As anticipated, Bang & Olufsen unveiled a new collection with motorsport pioneers Ferrari. The collection champions Bang & Olufsen's excellence in aluminum material and celebrates the two brands' shared passion for poise, power, and precision by reimagining a series of headphones and speakers: the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore. All are red and features the Ferrari brand signature.

KEF LS60 Wireless Lotus Edition Expands Design Partnership

July 27, 2023 by audioXpress Staff

KEF LS60 Wireless Lotus Edition Expands Design Partnership

Following the success of the KEF in-car audio system for Lotus, the two iconic British brands teamed up again to introduce a collection of KEF x Lotus products for the home. The first installment is the LS60 Wireless Lotus Edition, a floor standing high-fidelity system available in Lotus' British Racing Green. This custom version of the existing LS60 Wireless system combines superlative acoustic performance in a slim, distinctive floorstanding design.

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