Consumer Technology Association and CES Have a New Brand Mark and Refreshed Website

For the first time, the Consumer Technology Association (CTA) and CES have launched a shared brand identity. In conjunction with the refreshed marks, also the CES.tech website was transformed with a completely new design, offering an enhanced user experience. The new CTA and CES logos are intended to embody the connection between technology and humanity. The new CES website was rebuilt as a hub for tech innovation, a place to showcase the people and technology that are making the world a better place. "Just as the industry continually transforms so must our perspective, our approach and our vision for the future.  
The new mark pays homage to our roots — the iconic "CES fins" — while embracing the future. The intersecting elements symbolize our industry's connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades," the CTA explains.

"Today marks a significant milestone in the journey of CTA and CES as we unveil our new brand mark and CES website," says Gary Shapiro, CEO, CTA. "This transformation is more than just a visual update; it represents the intersection of technology and humanity, where innovation solves some of our biggest challenges. It comes at a pivotal moment in our history — CTA's 100th anniversary and a time of unprecedented momentum for CTA, CES, and the industry we support and represent."
 
CTA partnered with premier global brand consultants Triptk and Area 17 on the logo and website redesign.

"Technology is always transforming — and so must our perspective, our approach, and our vision for the future," adds Kinsey Fabrizio, president, CTA. "The launch of the redesigned and enhanced CES.tech — a new hub for tech innovation, is a testament to our commitment to representing the tech industry and producing the most powerful tech show in the world. We are excited to see the new brand come to life in Las Vegas this January."

As North America's largest technology trade association, the Consumer Technology Association (CTA) owns and produces CES – the most powerful tech event in the world. CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. CES features every aspect of the consumer technology sector.

CES 2024 confirmed a 15% growth in the number of senior-level executives attending the show compared to the previous year. 138,789 participants from across the globe converged in Las Vegas, to meet 4312 registered exhibitors, a more than 10% increase year over year. A record 1442 companies exhibited on the show’s startup floor, Eureka Park.

Additional attendance numbers include:
56,432 (40%) international attendees, representing 161 countries, regions and territories
5355 members of the media
302 of the Fortune Global 500 companies represented
191 government guests from across the globe participated in CTA’s Leaders in Technology program

CES 2025 will return to Las Vegas from January 7-10, 2025. CTA members have access to exclusive CES benefits, including complimentary registration for a limited time.
www.CTA.tech
www.CES.tech