All items tagged with brand identity (42)

August 2, 2021 by Audio Engineering_Society

AES Launches Redesigned AES.org Website and Branding

The Audio Engineering Society, to further its position as the leading organization to promote the science and art of audio, has been busy improving the member experience and accessibility of its online portal, AES.org. Earlier this year, phase one debuted with a new and more user-friendly membership and event management interface, simplifying the processes of joining the Society, renewing memberships and event registration.

Build Your Own AIAIAI TMA-2 Modular Headphones

July 13, 2021 by Joao Martins

Build Your Own AIAIAI TMA-2 Modular Headphones

Danish headphone brand AIAIAI is an interesting example of differentiation based on design, product and user focus. Cleverly combining a simple but effective design that serves multiple needs, AIAIAI offers a range of headphones for home studio, DJs, and contemporary lifestyle. Understanding its user-base, the brand gained a cult-following that is the envy of many larger audio brands. And the latest concept from AIAIAI is now a totally customizable headphone.

Grado Introduces New X Driver and Updated Prestige Series Headphones

July 2, 2021 by audioXpress Staff

Grado Introduces New X Driver and Updated Prestige Series Headphones

Grado Labs, the headphone and phono cartridge manufacturing shop founded in 1953 - still family owned, and operating out of the same Brooklyn building where they started - just recently announced a major renovation of its headphone range with the updated Prestige Series. All the five models in that series are now marked with an X, to signal the presence of the 4th generation of Grado headphone drivers, named "X Drivers." And each of the new Prestige Series headphones is also built with a new cable and new headband.

July 1, 2021 by audioXpress Staff

Neutrik Group Announces Global Launch of REAN Brand of Audio, Video and Data Connectors

The Neutrik Group has announced the launch of REAN as a global brand and a complete catalog of connectors for audio, video, lighting, power, and data applications. Since acquired by Neutrik in the 90's, REAN connectors have remained available in select markets. Now marrying over 45 years of precision engineering know-how with the group’s own dedicated state-of-the-art production facilities, REAN is relaunched with a wider portfolio and closer support to audio OEM's.

Automotive OEM Engineering and Business - An Opportunity for Audio Brands

June 25, 2021 by Roger Shively

Automotive OEM Engineering and Business - An Opportunity for Audio Brands

Branded Sound Signatures? Unique Brand Simulation Presets? All Part of Automotive OEM Engineering and Business. In this article, originally published in The Audio Voice newsletter, Roger Shively (Co-founder, JJR Acoustics) writes about automotive opportunities for branded audio and how, as audio system and vehicle acoustic simulation is on the rise, modeling and tuning of sound signatures also becomes a possibility.

Battery Ventures Establishes Axiometrix Solutions Unifying Its Three Test and Measurement Brands

June 16, 2021 by audioXpress Staff

Battery Ventures Establishes Axiometrix Solutions Unifying Its Three Test and Measurement Brands

The measurement-focused business group established by Battery Ventures, and comprised of Audio Precision, GRAS Sound & Vibration, and imc Test & Measurement, announced its new name and brand: Axiometrix Solutions. Supporting a global customer base in the test and measurement space, Axiometrix Solutions intends to span the most technology-intensive industries including electronics, aerospace, automotive and audiology.

Webinar About Intellectual Property Issues Across the Production Chain

February 11, 2021 by Audio Engineering_Society

Webinar About Intellectual Property Issues Across the Production Chain

The AES Audio Product Education Institute (APEI), an initiative of the Audio Engineering Society to focus on promoting methodologies, practices and technologies involved in developing and bringing audio products to market, will host its fifth online event addressing Supply Chain & Sourcing on Wednesday, February 17 (12:00pm EST). The online event will feature leading experts in IP protection, counterfeiting and authentication to discuss challenges and strategies in manufacturing audio products.

More Than Merchandise: Orange Amps Crest Edition Wireless Over-Ear Headphones

July 13, 2020 by Joao Martins

More Than Merchandise: Orange Amps Crest Edition Wireless Over-Ear Headphones

When in 2017 Orange Amplification introduced its own headphones at the Musikmesse and Prolight+Sound show in Frankfurt, the strategy was right on target. They helped leverage the brand's reputation as product extensions that reinforce the emotional connection with users. While generating a new revenue opportunity, in this case by expanding the already existing and extremely successful merchandise catalog. Three years later, Orange Amps renews the strategy with the new Crest Edition wireless headphones.

Zippo Get Its Signature 'Click' as a Sound Trademark

December 6, 2018 by audioXpress Staff

Zippo Get Its Signature 'Click' as a Sound Trademark

With electric vehicles now circulating silently in the roads, brands will need to trademark their iconic engine sounds as a way to simultaneously comply with safety requirements and convey a familiar sense of excitement to drivers. When a sound is immediately recognized as part of a brand or iconic product it should be trademarked and protected and that's exactly what iconic windproof lighter Zippo achieved. The Zippo lighter's 'click' is now officially among the most recognizable sounds in the world and is protected by a sound trademark.

Branded Premium Audio Important to Consumers in New Vehicle Purchase Decisions

October 5, 2018 by audioXpress Staff

Branded Premium Audio Important to Consumers in New Vehicle Purchase Decisions

A recent IHS Markit survey finds that premium audio from recognized brands remains an important consideration when acquiring a new vehicle. Branded audio system volumes in new vehicles are expected to grow from just under 12.4 million units globally in 2018 to 14.7 million units in 2023, according to new vehicle production forecasts for these systems from the business information provider research.

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