All items tagged with brand identity (36)

Primacoustic Acoustic Treatments Introduces New Website and Branding

March 16, 2023 by audioXpress Staff

Primacoustic Acoustic Treatments Introduces New Website and Branding

Primacoustic has launched a brand new website along with a new logo. The company's new branding tagline is "Be Heard." The new website features completely new content and images, along with special new features such as integration of Primacoustic's Room Designer and Digital Calculator apps to help users specify the right amount of sound isolation panels for their studio, room, auditorium, etc.

Creative Introduces Outlier Free Series of Wireless Bone Conduction Headphones

February 17, 2023 by Joao Martins

Creative Introduces Outlier Free Series of Wireless Bone Conduction Headphones

Offering two different models with Bluetooth 5.3, one with IPX8 waterproof rating and the other with IPX5 water-resistant rating, Creative Technology introduced its Creative Outlier Free series of bone conduction headphones. The Creative Outlier Free and Free Pro (waterproof) models are very similar designs to the Shokz models that are now highly recognized in the category, and both are targeted at serious sport and fitness enthusiasts.

December 15, 2022 by Joao Martins

Heritage Audio Acquires Rights to Historic Audio Equipment Brand Lang Electronics

Heritage Audio, based in Madrid, Spain has acquired the rights to Lang Electronics, Inc. — the audio equipment brand originally from New York, known primarily for the various upgrades and support equipment that they manufactured for Ampex tape machines in the fifties, and the sixties. Among the many studio products in its catalog, Lang offered audio mixers and equalizers, including a solid-state equalizer similar in function to the popular Pultec units of the era, and is still admired today.

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

December 5, 2022 by Joao Martins

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

As overall sales of headphones have decreased 4% in the third quarter of 2022, according to market research firm Canalys, the true wireless stereo (TWS) earbuds category continues to lead in the personal audio space. Among the winners in this extremely competitive, low margin environment, Apple stands out with the second-generation AirPods Pro generating an important boost in sales in that quarter - and most likely all through the holidays.

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

October 26, 2022 by audioXpress Staff

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

After more than three years in development, Røde has announced the launch of its highly anticipated streaming and gaming division, Røde X. Building on Røde’s legacy as the world’s leading audio brand for content creators, Røde X is dedicated to developing high-performance audio solutions specifically for streamers and gamers. The launch marks the first time in its history that Røde has introduced a sub-brand to its iconic portfolio and is a significant step in the evolution of the company.

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

September 13, 2022 by Joao Martins

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

Following the recently issued rule establishing Over-the-Counter (OTC) hearing aids by the US Food and Drug Administration (FDA), Sony Corporation and WS Audiology Denmark A/S have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the OTC self-fitting hearing aid market, beginning with the United States. US consumers will be the first to be able to buy Sony-branded hearing assistive products.

July 14, 2022 by Joao Martins

Thum+Mahr GmbH Sells System Integration Business and Establishes Yellowtec Brand as Separate Company

Yellowtec is a brand firmly established in broadcast environments, particularly in radio stations. With the popularity of home studio, podcasting and web streaming, Yellowtec saw explosive growth in its m!ka mounting system business, originally designed for radio microphones, but now adjustable to computer monitors or even webcams. Thum+Mahr GmbH, where the Yellowtec brand was created, now decided to spin-off that business into a separate company.

June 29, 2022 by Joao Martins

Sony Electronics Unveils New Brand INZONE for Gaming Monitors and Headsets

Sony Electronics has announced a new brand for gaming products, just in case gamers don't find Sony to be cool enough. INZONE is the name for a new range of gaming monitors and headsets, with a clean-looking design, and an advanced set of technology features. The three headsets in the INZONE range support dedicated 2.4GHz plus Bluetooth wireless connectivity, 360 Spatial Sound, and are designed to work with gaming PCs and Sony PlayStation 5 consoles. The top of the range INZONE H9 headset even offers ANC allowing gamers not to hear the cooling fans in their PCs.

March 10, 2022 by audioXpress Staff

Digigram Introduces New Logo, Visual Identity and Website

Digigram, the French audio manufacturer specializing in audio-over-IP, broadcast-grade sound cards and contribution solutions, has announced the launch of a new website and a redesigned logo along with a new corporate identity. With the new refreshed graphic design, Digigram designed to the new website to better support its global network and market applications, reflecting its 35 years of experience in broadcast audio quality, now expanding increasingly to the streaming world.

March 2, 2022 by Joao Martins

Sennheiser Group Invests in Professional Audio as Sonova Completes Acquisition of the Sennheiser Consumer Division

Sonova Holding AG, the Swiss hearing care solutions company, has successfully closed the previously announced acquisition of the Consumer Division from Sennheiser electronic GmbH & Co. KG, creating a new Consumer Hearing business unit. Sennheiser will now focus exclusively on professional audio solutions, keeping Neumann.Berlin as the only separate brand, while the Sennheiser Group aims to achieve sustainable growth.

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