Primacoustic was formed in 2000 as a division of Radial Engineering. In January 2018, Mike Belitz, President and CEO of Ultimate Support Systems, acquired Radial and all the company's former brands such as Radial, Primacoustic, Hafler, Dynaco and Jensen Transformers. Primacoustic has expanded into a leading provider of acoustic panels and sound absorption solutions, and the company now renewed its brand identity and tagline in conjunction with a new website and logo.
Primacoustic has long been a leading supplier of acoustic panel solutions for recording studios. The company’s new branding and look reflects its forward-thinking commitment to commercial, corporate, and architectural customers and markets, while maintaining its presence as a solutions provider in the recording sector.
The website has been completely redesigned to offer a more streamlined way for Primacoustic’s customers — commercial designers, engineers, architects, and recording studios — to learn about acoustic applications and the company’s sound absorption panels prior to specifying them for commercial jobs.
The site integrates Primacoustic’s digital apps (Room Designer and Room Calculator), as well as offering more tools and technical documents for architects and contractors. A dealer portal with curated content and resources as well as a Dealer Finder is also available.
"Primacoustic’s mission is to deliver essential acoustic treatment systems to improve sound quality and reduce noise for all of our customers," says Rob Cooke, director of Primacoustic Commercial. "Inherent in our ‘Be Heard’ branding tagline is the message to our customers, and their customers, for your story to be heard clearly using Primacoustic treatment that makes every space exceptional. We believe that ‘Be Heard,’ in conjunction with new products reaching new markets, new modern logo design, and updated website, better supports our goal to provide our customers with the best sound absorption solutions available for their business."
www.primacoustic.com
