Users of the Radial website will immediately appreciate the streamlined and simplified look which, combined with robust back-end features, will better serve the user and make it easier to find what they are looking for. The site is also optimized to be responsive to all devices - whether accessed by phone, tablet or laptop, users will all enjoy the same upgraded experience.
'Personas' on the Home page include: Acoustic, Electric, Bass, Keyboard, Pro Audio and Recording. Once a persona is selected, all of the applicable products are revealed. A 'quick view' of each product allows users to glean product features before choosing to dive deeper into the associated information. This will be particularly helpful for Radial dealers and media who are seeking part numbers, high resolution images and other resources. A convenient search feature with an auto complete makes it easy to immediately find products.
An improved artist section features individual artist profile pages, which includes quotes, videos, photos and a list of owned Radial gear. Finally, Radial's award winning Tonebone guitar effects processing line, which previously had its own website, has now been integrated in the Radial website. Products are color coded red for Radial and blue for Tonebone.
The website updates come at a time when Radial Engineering is also expanding its global presence. In January 2018, just before the NAMM Show would open its doors, Radial was acquired by Regimen Equity Partners and CEO Mike Belitz of Ultimate Support Systems. Ultimate Support and Radial Engineering Ltd. remain separate companies but now enjoy shared strategic and logistical advantages under leadership of Belitz; with wider availability to retailers, distributors, and end-users all over the world.
Radial continues to be dedicated to the creative process, in finding ways to facilitate the life of the touring musician and recording engineer. With an acoustical products division, a transformer company, two Hifi divisions (Hafler and Dynaco, and a plethora of creative people, Radial covers all bases with its home run products.