NIO ET7 Comes Standard with Dolby Atmos In-Car Audio Experience

November 17 2021, 02:10
NIO, a smart electric vehicle company in China, announced that Dolby Atmos will come standard on all its NIO ET7s, the smart flagship electric sedan of the company. The latest car model from NIO, the vehicle comes with a 7.1.4 immersive sound system and the ability to decode and render Dolby Atmos sources, including from music streaming services. This is the third automotive win for Dolby in a short period of time, following announcements from Lucid Motor and Mercedes-Benz.
 

The NIO ET7’s audio system comes standard with 23 speakers and a total output of 1000W. The four primary channels use a 3-way speaker array which features dedicated tweeter, mid-tone and bass driver, a subwoofer plus four overhead speakers. Combining a leading active tuning algorithm and Dolby Atmos’ detail and clarity, the ET7 provides an immersive listening experience beyond users’ expectation.

“We are excited to extend the future of car audio to consumers in China and internationally by integrating Dolby Atmos in the ET7. Music is an important aspect of the in-car experience. Whether you want to immerse yourself in the music or simply complement your drive – once you experience the subtle detail and raw power of Dolby Atmos – music in your car will never be the same. We cannot wait to bring that extraordinary listening experience to users with the ET7,” states John Couling, Senior Vice President, Entertainment, Dolby Laboratories.

“NIO aims to keep improving the value of the car apart from driving and riding, and creating surprises for users through the integration of technological progress and emotional experience. The collaboration between Dolby and NIO will make users more deeply bonded with the music they love, and jointly push forward the in-car experience,” says Mark Zhou, NIO’s Executive Vice President and Chairman of the Product Committee.
 

Alongside the ET7 announcement, NIO Radio, an exclusive Radio for NIO users, will also support Dolby Atmos. NIO Radio is a free service with no geographical boundaries, aimed at providing a third way of getting connected in the community of NIO users. The NIO ET7 is now available for pre-order through the NIO app and the deliveries are estimated to begin in Q1 2022.

NIO was founded in November 2014 to offer high-performance smart electric vehicles, and the company has established R&D centers and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, San Jose, Munich, Oxford and other places. Its user service network is being setup with nationwide coverage in China. In 2015, NIO Formula E team won the inaugural FIA Formula E Drivers’ Championship. So far, NIO has launched seven different vehicles.

Apart from a recent announcement regarding an agreement with Mercedes-Benz to offer Dolby Atmos Music experiences in a range of its top car models, Dolby Laboratories also confirmed in March 2021 that Lucid Motors' luxury EVs would also feature Dolby Atmos support, as part of its new 21-speaker Surreal Sound system. Lucid Motors was the world’s first automotive integration of Dolby Atmos, also aiming to increase overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.
www.nio.com
www.dolby.com
 
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About Joao Martins
Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for... Read more

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