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About Joao Martins

Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for the loudspeaker industry. Covering Audio and Video technology for more than 30 years - Broadcast, Film, Computer Graphics, and Music - as founder and editor of several leading publications in Portuguese and Spanish languages, (he's also fluent in French!), he benefits from a broad and rich perspective of those sectors and its multiple verticals. Marketing and Communication Specialist working at the intersection of media and technology for over three decades, Joao Martins started as a musician and studied visual arts and cinema before founding its own (short-lived) advertising agency. After a career in marketing and sales in film, television, radio and pro audio systems, transitioned full time to magazine publishing.

All items written by Joao Martins

NewSound Unveils OTC Hearing Aids with AI Acceleration by Femtosense

March 28, 2025 by Joao Martins

NewSound Unveils OTC Hearing Aids with AI Acceleration by Femtosense

NewSound launched its first truly AI-driven over-the-counter (OTC) hearing aids, powered by Femtosense’s AI Acceleration. With over two decades of expertise, the Chinese hearing aids innovator understood the power of the Femtosense Sparse Processing Unit 001 (SPU-001) for hearing assistance. This purely on-device processor allowed NewSound to launch its first affordable, accessible hearing aids based on Speech Enhancement technology from the Californian company.

xMEMS Introduces Amplifier-Less MEMS Tweeter for 2-Way Wireless Earbuds

March 27, 2025 by Joao Martins

xMEMS Introduces Amplifier-Less MEMS Tweeter for 2-Way Wireless Earbuds

xMEMS unveiled Lassen, the company’s latest member of its growing µFidelity range of MEMS drivers, and the first “amplifier-less” MEMS tweeter optimized for 2-way True Wireless Stereo (TWS) earbuds. According to xMEMS, Lassen brings a number of advantages with no need for a piezo amplifier, reducing cost, size, and power consumption while maintaining exceptional sound performance with up to 115dB SPL in the 6kHz–20kHz range. For manufacturers, Lassen lowers integration costs by 25% making room for other advanced features, and allowing consistent sound quality in mass production.

Cinemo Expands User Experience with New CARS Connect Suite

March 27, 2025 by Joao Martins

Cinemo Expands User Experience with New CARS Connect Suite

Cinemo announced an expansion of its CARS suite of in-car integrations with new Bring Your Own Device (BYOD) functionalities for Android Automotive OS (AAOS), now adding video-on-demand, multi-screen sharing, immersive audio, and Apple CarPlay support. Seamlessly integrating passenger devices into the in-car infotainment experience, the new CARS Connect Suite transforms AAOS into a hub of connected experiences, supporting multiple built-in displays whether on one single or multiple SOCs.

SiliconIntervention Announces Availability of Silicon-Based Fractal-D Audio Amplifier Evaluation Board

March 26, 2025 by Joao Martins

SiliconIntervention Announces Availability of Silicon-Based Fractal-D Audio Amplifier Evaluation Board

SiliconIntervention announced the availability of an evaluation board, demonstrating the high efficiency operation of its Fractal-D audio amplifier aimed at wearable applications such as earbuds and smart glasses as well as mobile products that demand extended battery life. SiliconIntervention is the company exploring a new type of bridge configuration that improves the efficiency at lower power levels while maximizing efficiency over a wide range of power levels.

Focal Bathys MG Headphones: Testing Wireless Luxury

March 26, 2025 by Joao Martins

Focal Bathys MG Headphones: Testing Wireless Luxury

In October 2022, Focal made its entry into the competitive wireless headphones segment with its first “Bluetooth hi-fi” Active Noise Cancellation (ANC) design, named Bathys. Short after, it relaunched the design with new finishes and added support for Mimi personalization. More importantly, Focal understood that it needed to sell it as a “luxury” product considering the asking price of US $799 USD. It didn’t work very well. Now, Focal is introducing the Bathys MG, doubling down on the strategy, with an updated model priced at $1,299 USD.

ICEpower Updates Existing Amplifier Modules with New Technology

March 25, 2025 by Joao Martins

ICEpower Updates Existing Amplifier Modules with New Technology

The Danish purveyor of high-performance Class-D amplifiers, ICEpower, announced it will be progressively updating its amplifier modules with the full benefits of its new Conductor topology and integrated gate driver ICC5 chips, combined with refined design and functionality. The integration, ICEpower says, takes audio quality to the next level and redefines the company’s already renowned amplifier technology. First products to receive the updates are the 50ASX2, 125ASX2, 700AS1, and 700AS2 modules.

Schiit Announces Two New Digitally Controlled Phono Preamps

March 25, 2025 by Joao Martins

Schiit Announces Two New Digitally Controlled Phono Preamps

Schiit Audio continues to expand on its vision to design sensible hifi with innovative features. That includes expanding its Forkbeard complete control products with the announcement of the Stjarna and Skoll F phono preamps. Stjarna is an all-out, limited-production, all-tube design that offers top-of-class performance, while Skoll F adds Forkbeard to the company’s existing all-discrete, zero-feedback, high-voltage-rail phono preamp.

Sennheiser Unveils New HD 550 Headphones That Are Actually Very Good but Look Exactly Like Other Sennheiser Headphones

March 21, 2025 by Joao Martins

Sennheiser Unveils New HD 550 Headphones That Are Actually Very Good but Look Exactly Like Other Sennheiser Headphones

Sennheiser launched new headphones that could easily be confused with other existing designs from the brand. But the new HD 550 headphones are supposed to be a decent product that should hit the sweet spot between a solid performer and an ultra-light build at an affordable price. Sonova, the company now responsible for Sennheiser’s consumer products, says the new HD 550 could even be compelling for gamers seeking superior sound reproduction that outshines its price tag. We have a few questions.

The Future of Seamless Audio According to Qualcomm

March 20, 2025 by Joao Martins

The Future of Seamless Audio According to Qualcomm

An exclusive interview with Dino Bekis, Qualcomm's Vice President and General Manager, Wearables & Mixed Signal Solutions Business Unit, where he shares fascinating insights into the company's roadmap and future developments, leveraging the best of Bluetooth and Wi-Fi in wireless earbuds and headphones into a seamless, high-quality audio experience. We also learn about Qualcomm's unique vision for its latest generation Snapdragon Sound platforms, and XPAN technology, allowing wireless hi-res audio without bandwidth constraints or compromising battery life.

GPU Audio Releases SDK and Opens Access to GPU Processing to All

March 20, 2025 by Joao Martins

GPU Audio Releases SDK and Opens Access to GPU Processing to All

GPU Audio released their long-awaited SDK, now available for free - offering developers and programmers the opportunity to unlock GPU acceleration for audio projects, productions, and software development needs. The use of these development tools allows implementing software ideas with access to the immense power of GPU processing, and build the next generation of audio experiences independently of the application verticals.

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