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About Joao Martins
Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for the loudspeaker industry. Covering Audio and Video technology for more than 30 years - Broadcast, Film, Computer Graphics, and Music - as founder and editor of several leading publications in Portuguese and Spanish languages, (he's also fluent in French!), he benefits from a broad and rich perspective of those sectors and its multiple verticals. Marketing and Communication Specialist working at the intersection of media and technology for over three decades, Joao Martins started as a musician and studied visual arts and cinema before founding its own (short-lived) advertising agency. After a career in marketing and sales in film, television, radio and pro audio systems, transitioned full time to magazine publishing.

All items written by Joao Martins
Shure Introduces MV7i Smart Microphone and Dual Channel Interface
January 7, 2025 by Joao Martins

Shure Introduces MV7i Smart Microphone and Dual Channel Interface

Shure introduced its new MV7i Smart Microphone and Interface at CES 2025. The MV7i is the first-of-its-kind microphone to serve as a dual-channel audio interface, allowing for two channels of recording and simplify the way creators record audio. The MV7i also features onboard DSP with auto level mode, real-time denoiser, a digital plosive filter and three adjustable reverb types, apart from MOTIV Mix desktop and MOTIV mobile app integration.
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HDMI Forum Announces Upcoming HDMI 2.2 Specification Update
January 6, 2025 by Joao Martins

HDMI Forum Announces Upcoming HDMI 2.2 Specification Update

The HDMI Forum announced Version 2.2 of the High-Definition Multimedia Interface (HDMI) Specification. Originally created as a digital replacement for analog video standards, HDMI has evolved significantly since the first version in 2002, and HDMI 2.2 is now intended to deliver enhanced options for a vast ecosystem long detached from video standards. The new generation HDMI technology delivers higher bandwidth up to 96Gbps, enables a wide range of higher resolutions and refresh rates, and fixes critical latency issues.
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OCA Alliance Hosts AES70 Product Development Meet-Up at ISE 2025
January 6, 2025 by Joao Martins

OCA Alliance Hosts AES70 Product Development Meet-Up at ISE 2025

The OCA Alliance, the trade association supporting the AES70 standard for Open Control Architecture, is to host a unique event at Integrated Systems Europe 2025. In partnership with the Audio Product Development Alliance (ADPA) – an association dedicated to improving the knowledge and skills of professionals involved in the development of audio products, from concept to delivery – the OCA Alliance is holding a Product Development meet-up on their stand 7-E260 at 2pm on Wednesday February 5, 2025.
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THX Joins the Alliance for Open Media to Help Develop Immersive Audio Open Format
January 6, 2025 by Joao Martins

THX Joins the Alliance for Open Media to Help Develop Immersive Audio Open Format

The Alliance for Open Media (AOMedia) announced that THX has joined the organization and its efforts, currently being promoted by Google to create an alternative immersive audio open format to rival Dolby Laboratories’ widely successful licensed technologies. As a member of AOMedia, THX says it will collaborate with the Alliance’s community of Internet and media technology member companies to drive open standards for cutting-edge video, audio, and multimedia advancements worldwide.
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EssilorLuxottica Acquires Competitor Startup Pulse Audition
January 3, 2025 by Joao Martins

EssilorLuxottica Acquires Competitor Startup Pulse Audition

EssilorLuxottica just expanded its presence in the hearing space with the acquisition of an AI-driven tech startup in France and its talented team. The company, Pulse Audition, is just one of hundred of startups currently pursuing the concept of hearing glasses, in this case adding an edge with unique AI-based speech enhancement and noise reduction processing technologies embedded in the frames. The technology promises to accelerate the Nuance Hearing Glasses project.
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Creative and Mimi Join Forces to Elevate Personalized Audio
January 3, 2025 by Joao Martins

Creative and Mimi Join Forces to Elevate Personalized Audio

Creative Technology and Mimi have teamed up to offer more personalized audio options with the launch of the Aurvana Ace Mimi, the latest TWS earbuds to join the brand's Aurvana series. This collaboration offers users customized audio tuned to their unique hearing profiles, with the assurance that the xMEMS dual-driver system will respond accordingly without distortion. The Aurvana Ace Mimi also deliver LDAC high resolution audio support for the best audio experience on wireless earbuds.
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IDUN Technologies and Analog Devices Join Efforts to Unveil Brain-Sensing Earbuds at CES 2025
January 2, 2025 by Joao Martins

IDUN Technologies and Analog Devices Join Efforts to Unveil Brain-Sensing Earbuds at CES 2025

IDUN Technologies, a company from Switzerland, and a pioneer in brain-sensing in-ear technology, has joined forces with Analog Devices to advance a critical dimension in hearables. Together, the two companies will debut an advanced brain-sensing earbud prototype, featuring new state-of-the-art biosensors in a next-generation IDUN Guardian electroencephalography (EEG) solution that promises to make lifestyle-integrated neurotechnology a mainstream reality.
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Ceva Unveils First Multi-Protocol Wireless Connectivity Platform IP Featuring Next Generation Bluetooth High Data Throughput
January 2, 2025 by Joao Martins

Ceva Unveils First Multi-Protocol Wireless Connectivity Platform IP Featuring Next Generation Bluetooth High Data Throughput

Ceva announced the first complete multi-protocol wireless connectivity platform that supports Bluetooth High Data Throughput (HDT). This next generation technology meets the pressing need for Bluetooth devices looking to support streaming of even larger media at higher data rates. The new Ceva-Waves Links200 IP platform is designed to dramatically enhance wireless audio capabilities and support advanced applications like 7.1 audio systems.
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Interview: Andreas Ehret - The Road to Dolby Atmos
December 31, 2024 by Joao Martins

Interview: Andreas Ehret - The Road to Dolby Atmos

A fascinating conversation with Andreas Ehret, Senior Director, Automotive at Dolby Laboratories, recapping his career and personal journey prior to and with Dolby, through truly pivotal moments in audio history. In this exchange we learn how Dolby Atmos evolved from the ultimate movie soundtrack format into the heart of consumer experience - for the very first time successfully challenging stereo reproduction. And how Dolby evolved its business model to become today's indispensable technology partner to both the media and the automotive industry.
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Auricle Debuts Groundbreaking awareONE Open-Ears at CES 2025
December 31, 2024 by Joao Martins

Auricle Debuts Groundbreaking awareONE Open-Ears at CES 2025

Six years since its foundation and more than three years since a successful crowdfunding campaign that enabled the company's vision to proceed, Auricle will finally debut awareONE at CES 2025. A first-of-its-kind innovation in audio technology, combining multi-sensory sound with cutting-edge cartilage conduction, awareONE is a completely new approach to open-ear headphones. Due to its unique technology and implementation, Auricle opted to manufacture and assemble awareONE completely in Denmark.
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