Creative is doubling down on its Aurvana series of true wireless earbuds that feature the unique xMEMS drivers to deliver a superior audio response, not only according to optimized factory targets, but most importantly, according to users hearing profiles. That is a clear advantage for MEMS microspeakers, and xMEMS has already proven how its inherent consistency truly delivers the best platform for hearing compensation and extreme personalization.
By integrating Creative's proven product design expertise with the sound personalization technology from Berlin-based Mimi Hearing Technologies, these latest TWS earbuds are able to elevate users' favorite content, uncovering the subtle details and nuances that make every listening moment feel uniquely personal. As the company explains, this new product also takes personalization to a new level.
"We are thrilled to announce our partnership with Creative. As our first integration partner to offer the Mimi Pure Tone Threshold (PTT) test on their headphones, Creative is setting a new standard in delivering customized listening experiences. This collaboration represents a significant leap forward in making hearing health technology more accessible and user-friendly, allowing listeners to optimize their sound experience like never before," says Florian Schneidmadel, CEO of Mimi Hearing Technologies.
The new Aurvana Ace Mimi featuring Mimi Sound Personalization, go beyond the usual one-size-fits-all approach to deliver a listening experience that feels richer and more enjoyable to each user, without needing to turn up the volume — thereby also helping to protect their hearing over time. The Mimi Personal Sound Profile is generated after a quick hearing test in the Creative App, where users have the possibility to determine their unique hearing abilities, which can be influenced by genetics, age, and listening habits. Whether it's for enhancing music or making dialogue clearer, the earbuds will deliver a sound that is specifically tuned for every individual.
Beyond just personalization, the Aurvana Ace Mimi wireless earbuds also have Bluetooth 5.3 and LE Audio connectivity with a low latency mode and Auracast support, and deliver up to 28 hours of total playtime (ANC off). The active noise cancellation implementation is powered by six microphones that also help ensure clear communications and effective noise reduction during calls. The USB-C charging case also supports wireless charging.
"This collaboration with Mimi Hearing Technologies allows us to bring personalized audio to a wider audience. What we’ve done with the Aurvana Ace Mimi is to ensure that everyone can experience sound in a way that’s perfect for them. It’s about more than just hearing better; it’s about making every listening moment more enjoyable," adds Song Siow Hui, CEO of Creative.
The new Aurvana Ace Mimi wireless earbuds are priced at US$ 129.99 and available now in the United States.
www.xmems.com
www.mimi.io
www.creative.com
