Mercedes-Benz AG and Dolby Working Together to Bring Dolby Atmos Music Experience to Cars

October 28 2021, 14:10
Mercedes-Benz announced that it will be offering Dolby Atmos Music experiences in a range of its top car models, allowing drivers and passengers to connect with music to its fullest creative potential. Mercedes-Benz AG is partnering with Dolby Laboratories to "bring the studio right to the car," exploring the full potential of audio systems designed by Burmester Audiosysteme GmbH for immersive audio. 
 

According to luxury automotive brand, the Dolby Atmos experience will be built into the optional Burmester high-end 4D and 3D sound system as well as integrated into the Mercedes-Maybach and shortly afterwards in the Mercedes-Benz S-Class, turning the Mercedes-Benz vehicles into "state-of-the-art concert halls on wheels."

Powered by a total of 31 loudspeakers, including eight dedicated surround/height speakers and haptic transducers mounted into the seats, the vehicle occupants will receive an unprecedented sound experience inside their chosen car, offering them a whole new immersive soundscape as they take to the road.

“Our customers rightly expect the highest level of music enjoyment in a Mercedes-Benz vehicle. Therefore, Mercedes-Benz is one of the first luxury car brands in the world to rely on the ground-breaking Dolby Atmos technology,” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Sales. ”With Dolby Atmos and the Burmester sound system, we offer our customers an exciting music experience in the vehicle that is almost like a live concert. I am sure the customers will be delighted.”

The entertainment hardware of the Burmester high-end 4D sound system installed in the Maybach and the S-Class already includes 31 speakers, including six "3D speakers" that emit their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer, and two full range drivers per seat. The high-end 4D surround sound system incorporates structure-borne sound haptic transducers into the seat, allowing passengers to perceive the music not only through the ears, but through the entire body. These speakers are powered by two amplifiers for a total of 1750 watts.
 

"At Dolby we are passionate about extending the Dolby Atmos Music experience so that consumers can enjoy it anywhere and Mercedes-Benz shares our vision. We are excited to be collaborating with them to accelerate the adoption of this immersive auditory experience in cars. The integration of Dolby Atmos into the S-Class and the Mercedes-Maybach will offer an additional superior feature to customers whether they are in the driving seat or a passenger,” says John Couling, Senior Vice President Commercial Partnerships, Dolby Laboratories.

Detailing the improved immersive audio experience, Dolby defines Dolby Atmos Music as adding "more space, clarity and depth to music. The technology empowers creators to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of mono or stereo." Dolby also highlights the fact that Dolby Atmos adapts to any playback environment, meaning "fans can listen to music with unparalleled clarity that matches an artist’s original vision in the studio."
 
The Maybach, which incorporates Dolby Atmos, is one of the first cars in the world and the first model in the Mercedes-Benz Cars line-up to offer this superior, multidimensional sound experience that ideally complements the brand's other luxury features. Luxury has always been part of Mercedes-Benz’s DNA and remains a timeless concept, though one that is constantly evolving. Mercedes-Benz strives to shape the future of luxury with heritage and a progressive vision, it’s about the extraordinary that creates desire. As a result, the Maybach is even better able to appeal to all its passengers' senses at the highest level. 

The Dolby Atmos integrated in the Mercedes-Maybach will be available starting summer 2022 and will be offered for other models shortly thereafter equipped with the new MBUX system introduced with the new Mercedes- Benz S-Class.

Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2020 it sold around 2.1 million passenger cars and nearly 375,000 vans.
www.mercedes-benz.com
www.dolby.com
 
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