Apple and Mercedes-Benz Announce New Dolby Atmos In-Car Experiences

Apple and Mercedes Benz announced that Apple Music’s Spatial Audio content with support for Dolby Atmos is now available as a native experience in Mercedes Benz vehicles for the first time. Apple Music with Spatial Audio comes fully integrated through the brand's MBUX infotainment system in the Mercedes Maybach S Class, the EQS and EQS SUV, as well as the EQE, EQE SUV and the S Class. These vehicles are all equipped with studio-quality sound, giving drivers a fully immersive listening experience.

Mercedes-Benz announced that it will be offering Dolby Atmos Music experiences in a range of its top car models, allowing drivers and passengers to connect with music to its fullest creative potential. Mercedes-Benz AG is partnering with Dolby Laboratories to "bring the studio right to the car," exploring the full potential of audio systems designed by Burmester Audiosysteme GmbH for immersive audio.

The pace of innovation within the automotive industry is contributing to the competitive growth of premium audio system solutions. The latest report from SAR Insight & Consulting, "In-Car Audio Distribution: The Connection Between Audio and Vehicle Brands," highlights the significant rise and transformation of in-car audio systems and speakers exceeding the expectations of the connected consumer.