Interview: Andreas Ehret - The Road to Dolby Atmos
A fascinating conversation with Andreas Ehret, Senior Director, Automotive at Dolby Laboratories, recapping his career and personal journey prior to and with Dolby, through truly pivotal moments in audio history. In this exchange we learn how Dolby Atmos evolved from the ultimate movie soundtrack format into the heart of consumer experience - for the very first time successfully challenging stereo reproduction. And how Dolby evolved its business model to become today's indispensable technology partner to both the media and the automotive industry.