Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experience In Cars

Dolby Laboratories announced a collaboration with Cinemo, a leading global provider of automotive infotainment middleware. The goal is to accelerate the integration of Dolby Atmos into vehicles. During Dolby’s panel at the IAA Munich International Mobility Show 2021, discussing how the immersive sound technology is set to drive a revolution for in car entertainment, the company confirmed Cinemo has become the very first middleware licensee globally of the Dolby Car Experience.

AvidPlay, Avid’s subscription-based, independent music distribution service, now allows artists and labels to distribute their Dolby Atmos tracks directly to Apple Music’s new Spatial Audio offerings. For those Pro Tools users that see the value of the fully integrated subscription that AvidPlay provides, this is now an important argument to increase the value of new Dolby Atmos mixes. Artists can even use the AvidPlay dashboard to manage their tracks and albums, and monitor song performance and earnings.

As promised, Apple is now offering Spatial Audio and Lossless Audio options for subscribers of its Music streaming service. The update includes Lossless and High-Resolution Audio support. But the big push is going towards Spatial Audio. Basically Apple is saying: "Lossless Audio is here, it's free, so use it and shut-up about it." And meanwhile, Apple suggests we go listen to Spatial Audio which is dubbed like "HD for music," or "the next big thing after Stereo." Is it really?

Dolby Laboratories released findings from a new global survey illustrating a significant shift in consumer entertainment behavior. Findings include new ways of interacting with friends and family while enjoying entertainment, and insights that people are investing more in their home entertainment, looking for enhanced picture or sound quality. From this survey, it remains clear that consumers continue to want, demand, and are willing to spend more on enhanced experiences, now more than ever.

Tidal members subscribing to the Tidal HiFi tier, with compatible Android smartphones or tablets, now have access to a growing library of music available in Dolby Atmos from Universal Music Group and Warner Music Group. This currently includes tracks from some of the world’s biggest artists such as Ariana Grande, The Weeknd, Blondie, and more. Tidal is also working closely with its artist-owners, including Jay-Z, to mix their catalogs in Dolby Atmos – which are expected to become available in 2020.

When Amazon recently announced its latest Echo Studio smart speaker, focusing on audio quality and promising an "immersive" and "3D Audio" experience, the partnership with Dolby Laboratories was highlighted. The same day, Dolby confirmed that its Dolby Atmos Music format will be supported directly on the Echo Studio with content in the new object-based format being streamed through Amazon Music HD. Dolby states, "listening to music in Dolby Atmos on Echo Studio will unleash every detail as it was meant to be heard, completely immersing fans in a whole new way."