Roland Acquires Majority Stake in Headphone Lifestyle Brand V-MODA
In 2015, Roland announced a collaboration with lifestyle and DJ brand V-MODA, targeting fashion-conscious DJs and musicians with the M-100 AIRA headphones, combining the DJ-acclaimed V-MODA Crossfade M-100 over-ear headphones with the brand’s own AIRA range of retro-inspired electronic musical instruments. The alliance was apparently a success because Roland has decided to acquire a majority stake in V-MODA.