Jabra Elite Third Generation True Wireless Earbuds Establish the Benchmark

March 14 2018, 04:00
Among the many new true wireless earbuds unveiled at CES 2018, Jabra was a clear stand-out with its new Elite 65t and Elite Active 65t models. Benefiting from extensive experience in wireless audio and hearing aids, Jabra engineered the new Elite 65t earbuds for the best on-the-go true wireless calls and music experience - including an ‘Active’ version for those doing sports. Among the new features is also the integration for Amazon Alexa on-the-go and integrated one-touch access to Siri and Google Now.

The third generation of true wireless stereo earbuds introduced by the consumer brand of the GN Group was, not surprisingly, the winner of a CES Innovation Award 2018, benefiting from a consistently stable wireless connection already achieved in the previous Elite Sports generation, now benefiting from up to 15 hours of battery life (with cradle) and 5 hours of listening time in one charge.

In launching the Elite 65t and Elite Active 65t, Jabra also incorporated its knowledge about usage, comfort and design from the first true wireless innovation. The new earbuds have a distinct focus on the voice experience, delivering superior audio quality for calls and music without wires. The products come in two versions: one for daily on-the-go use and an ‘Active’ version, made for training and sport.

The new earbuds expand the true wireless line-up at Jabra to three products and are part of the family of Elite products announced at CES. The Jabra Elite 65t for those who want superior sound and connectivity for everyday use; the Jabra Elite Active 65t for those who want the same superior sound and connectivity as Elite 65t, with the added features, durability and fit of a sports product – with IP56 certification, special coating for better grip and accelerometer for tracking; and the existing Jabra Elite Sport for ultimate training and biometric enhancement features, even higher durability (IP67), and 3 year warranty against sweat.

The new Jabra Elite 65t combines an innovative four microphone solution with an optimized acoustic chamber that enables advanced noise suppression and voice enhancement for every type of environment. The earbuds also allows music to be personalized using a music equalizer accessed from the Jabra Sound+ companion application. The new earbuds' lightweight design is available in ‘Titanium Black, ‘Copper Black’ and ‘Gold Beige’ color versions. 

The Jabra Elite Active 65t version is aimed at those who want the features of the Elite 65t, but whose priority is being able to use the earbuds in an active environment. The earbuds are fully enhanced for sports use with a more secure fit, through special coating, integrated accelerometer for tracking features in the Jabra app and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge and two-year warranty against sweat and dust. The Elite Active 65t will be available in ‘Copper Blue’ and ‘Copper Red’ colors.

"Our third generation earbuds are testament to our industry-leading engineering capabilities, stemming from our GN Group heritage, for both daily on-the-go and sports use. This is a whole new range of superior sound products, based on our vast knowledge and customer feedback from earlier true wireless generations,” says René Svendsen-Tune, CEO at Jabra. “The Jabra Elite 65t has unique microphone positioning that ensures the best voice and music interactions on the market, as well as signature sound, voice capabilities and interaction support.” 

Alexa integration
For those who prefer using voice commands, the new products allow voice support for all major voice services, now including Amazon Alexa on-the-go (available only in US, UK and Germany). Jabra is among the first movers to enable this mobile feature, providing users with access to Alexa directly from the earbuds, thanks to be built-in 4-microphone array.

Jabra’s research shows that the daily usage of headphones by frequent users focuses on calls (58% of users each day), music (53%) and voice control (35%). The new Jabra Elite family of headphones and earbuds also includes soft neckband variants, with the new Elite 45e model also combining the best voice and music experience with a discreet design. This soft neckband (with memory wire) headset has a lightweight form factor and a unique box microphone solution that delivers the clearest voice communication on any stereo wireless headphone.

The Jabra Elite 65t is now available in selected retailers at a MSRP at USD/EUR 169.99 and the Jabra Elite Active 65t will be available early April with a MSRP of USD/EUR 189.99. The neckband Jabra Elite 45e will also become available early April, at a MSRP at USD/EUR 99.99.
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