As one of the first companies to introduce true wireless technology, Jabra has taken six generations worth of learnings and has reinvented true wireless to better fit the needs of the millions of true wireless users today. "This redefined Elite range signifies the latest breakthrough in true wireless technology with each product specifically engineered to reinvent the true wireless experience, introducing new and unique technologies optimized for specific uses in a sleek and modern design."
The consumer and business communications arm of the GN Group says the new Elite range of true wireless earbuds was designed to offer a balanced solution for every type of consumer — from students to music lovers to employees on-the-go. Jabra’s new Pro category is designed for those who want the best of the best for calls and music, allowing users to experience true wireless without limits. Jabra’s Active category is tailored for sports and active lifestyles, with earbuds that are specifically engineered to stay put when users sweat. Finally, the Elite 3 makes up part of Jabra’s core category, a new standard for entry-level, on-the-go sound.
Prices start at just $79 for the Elite 3 model, which like the other two models uses an updated Bluetooth 5.2 platform, and brings better-quality sound while on-the-go to a wider audience than ever before. "Reinvention means pushing boundaries, which is what Jabra has done for call technology, in-ear fit, audio experience and design with this latest launch," the company states.
The new top-of-the-range Jabra Elite 7 Pro with adaptive ANC (MSRP US $199) is dubbed as "a revolutionary product" featuring Jabra MultiSensor Voice technology and offering best-in-class call performance. Jabra is also releasing the Elite 7 Active model (MSRP US $179), which uses a new ShakeGrip coating, designed for those with active lifestyles.
As more people are connecting through voice – it is in the top two use cases after music – the introduction of Jabra’s innovative MultiSensor Voice technology for the Elite 7 Pro enables ultimate call clarity, even in the noisiest places. Jabra MultiSensor Voice combines a bone conduction sensor, four microphones and algorithms to ensure improved voice intelligibility. Jabra’s expertise in developing intelligent algorithms has resulted in one of the first consumer TWS earbuds leveraging this hybrid technology.
A cutting-edge voice pick-up (VPU) sensor in both earbuds explains what makes the Jabra MultiSensor Voice effective. The intelligent algorithms constantly analyze the types of noise picked up by the built-in microphones; for example, when detecting wind noise they automatically activate the VPU sensor. Bone conduction technology is used to transmit voice via the vibrations in the jawbone, and the intelligent algorithm then uses the best combination of the bone conduction sensor and microphones to transmit the best call clarity.
In addition, adjustable Active Noise Cancellation (ANC) creates a fully immersive experience. Sound can be personalized even further by creating an audio profile with Jabra MySound technology and using HearThrough – a technology that allows the user to define exactly how much outside noise they want to let in. Jabra MySound is a complete hearing personalization solution developed using GN's extensive experience in hearing-aids, and audiology profiling.
The Elite 7 Pro earbuds are 16 percent smaller than the popular Jabra Elite 75t, Jabra’s smallest earbuds to-date. By leveraging Jabra’s database of 62,000 unique ear scans, the company was able to create a map of the average human ear and use the insights to completely redesign the earbud. Followed up by excessive testing, Jabra has produced earbuds that offer exceptional sound quality and optimized comfort.
The all-encompassing earbuds come with nine hours of non-stop play time with ANC and 35 hours with the charging case. Fast charging delivers 1.2 hrs of power in just 5 minutes. The Elite 7 Pro comes with Alexa built-in, as well as support for Siri and Google Assistant (*Android only).
The Jabra Elite 7 Active model is specifically engineered for users looking for the best solution for an active lifestyle. Save for the MultiSensor Voice technology, the Active version delivers the same premium experience as the Elite 7 Pro. In addition, based on Jabra’s unique understanding of the ear, the use of liquid silicone rubber, and a wing free design, the new Elite 7 Active with ShakeGrip coating is designed to give users the ultimate fit in any type of activityvity, changing the way people work out. For users who engage in outdoor activities, the microphone mesh removes wind from calls, while the performance boosting audio ensures a powerful music experience during a workout.
After recognizing a gap in the market for a lower price earbud that still offers exceptional sound quality, Jabra used its years of experience to make great sound an option for everyone. An all-day comfortable design with secure fit, the Jabra Elite 3 is a perfect choice for those seeking a rich sound, powerful bass and clear calls at a lower price point. The earbuds are engineered to bring music to life with 6mm dynamic drivers and deliver crystal clear calls with 4-microphone call technology, a class-leading music equalizer, support for Qualcomm aptX HD audio and allowing up to seven hours of battery life (28 hours including the charging case).
The Jabra Elite 3 earbuds offer outstanding noise isolation and with HearThrough awareness, users can tap into the sounds of their surroundings. The sleek Danish design is available in a new range of trending colors including Lilac, Light Beige, Dark Grey and Navy.
"We are more connected than ever before. The world has also never been noisier, which requires innovative technology to ensure people have clear calls and a superior music experience. At Jabra, we use our many years of experience to push the boundaries of technology, with the launch of our Elite 7 Pro, Elite 7 Active and Elite 3 earbuds as a result. The introduction of these new products signifies huge developments within the market, and we are excited to be at the forefront," says René Svendsen-Tune, CEO at Jabra.
The Elite 3 will be available-for-purchase starting September 1, while the Elite 7 Pro and Elite 7 Active will be available in October 2021.
www.jabra.com
