The consumer brand of GN Audio A/S, Jabra is naturally a leader in this technology space and the brand that competitors look up to for innovations - other than Apple. Leading in personal sound and hybrid work solutions, the two new premium TWS models expand the top end of the Jabra Elite range. The Elite 8 Active, and the Elite 10 do not disappoint in the number of features, even though both are targeted at different usage profiles.
Jabra's new addition to its active range, the Elite 8 Active sets a new standard for durability and fit. Built for much more than running or sports, they are designed to be durable enough for users wherever life takes them. The Elite 8 Active pass all the required tests for the US Military Standard for Ruggedized Electronics (810H), covering everything from humidity and high temperature to rain and altitude. They are completely watertight when submerged up to 1.5m and are fully dust and waterproof (IP68 rated). The charging case is dust and splashproof (IP54 rated).
The Elite 8 Active also underwent Highly Accelerated Corrosion Testing (HACT), which requires the earbuds to pass 11 full cycles of testing, including enduring two hours in 104°F temperatures with 93% humidity, a 15-minute splash test in salt water, and a 15-minute 104°F heat drying test, proving their anti-corrosion credentials. All of this while staying secure in the ear, with the improved grip provided by Jabra ShakeGrip technology.
The Elite 8 Active earbuds' toughness does not come at the expense of high-quality sound or beautiful design. Dolby Audio delivers enhanced sound, while Adaptive Hybrid Active Noise Cancellation (ANC) automatically optimizes the ANC performance to the environment. Wind Neutralizing HearThrough technology also muffles wind interference without blocking out traffic, ensuring safety without compromising on steady sound. And with 6-mic call technology and wind noise protecting mesh, stable smartwatch connectivity, Google Assistant, Fast Pair, Swift Pair and Spotify Tap, and battery life for up to 8 hours (32hours with a case), these earbuds are just as good for working as they are for exercising.
Dialing-up the Dolby Atmos Experience
Jabra's new top-of-the-line Elite 10 earbuds offer the best combination of comfort, sound and calls, for both work and leisure. These true wireless earbuds are optimized for enjoying immersive audio content in Dolby Atmos and are Jabra's first earbuds to support Dolby Head Tracking - the technology that finally catches up with the AirPods Pro, by keeping the soundstage centered as the user moves the head, enabling a more natural sound experience, particularly for watching movies with Dolby Atmos soundtracks.
More importantly for most users, the Elite 10 eliminates surrounding noise with Jabra Advanced Active Noise Cancellation. The ultra-powerful ANC auto-adjusts for the user environment by using infrasonic waves that measure the ear canal and algorithms which detect noise leakage and wind conditions. As a result, the earbuds will automatically switch to the highest ANC gain in noisier environments and reduce the gain in quieter settings.
Designed with learnings from Elite 7 Pro for fit and Elite 85t for all-day wearing comfort, the Elite 10 is the first in Jabra's true wireless earbuds range to offer Jabra ComfortFit technology for the most natural, airy fit and less occlusion due to its semi-open design that relieves ear pressure, allowing users to walk and talk in comfort. Every surface the ear touches is made of soft silicon for a snug fit, meaning less wearing fatigue for all-day use. The earbuds are also designed to cater to more ear shapes and sizes than ever before.
The Elite 10 is complete with 6-mic call technology for crystal-clear calls, 6-hour battery (27 hours with case), a pocket friendly cradle optimized for wireless charging, Bluetooth Multipoint connection, hands-free voice assistance and easy pairing.
"Jabra has been successful by identifying user needs and then applying our unique audio engineering capabilities to meet those needs. For Elite 10, we focused on comfort and calls and music performance to meet the need for all day use from music to meetings. For Elite 8 Active, we meet the need for users to be confident to use their earbuds, wherever they are, from work to work-out," says Calum MacDougall, SVP at Jabra.
The new Elite 8 Active earbuds have an MRSP at $199, and are available in a nice choice of caramel, navy, black and dark gray colors. The top of the range Elite 10 have an MRSP of $249, and are available in Cream, Cocoa, Titanium black, Gloss Black, and Matte Black. Some colors will be only available online on Jabra.com in North America for 45 days. Then they will be available at selected retailers.
According to Jabra, these Bluetooth 5.3 models are ready to support Bluetooth LE Audio with upcoming over-the-air firmware updates and will support both LC3 and the superior LC3plus codecs, something that is not yet officially supported by the Bluetooth SIG, but that everyone hopes and believes will be coming.
www.jabra.com
