Bragi and CEVA Collaborate to Drive New Class of Hearable and Personal Audio Devices

March 17 2020, 01:45
CEVA, the leading licensor of wireless connectivity and smart sensing technologies, and Bragi GmbH, the hearables pioneer from Munich, Germany, announced a strategic collaboration to drive a new class of hearable devices where the user experience is customizable via the industry’s first hearable app store and the new Bragi 4 operating system. Target devices include headsets, hearing aids, True Wireless Stereo (TWS) earbuds and a host of other smart audio devices for the consumer and the smart home.

The partnership takes advantage of the low power, CEVA-BX DSP architecture, along with its advanced LLVM compiler and Eclipse-based development tool chain. In conjunction with Bragi 4 OS, specialized for hearables, Bragi’s patented commercial app store will enable technology partners and experts to offer software apps and services such as voice activation, voice biometric, audio post processing and music services. These software packages can be licensed and downloaded directly to devices based on this architecture, allowing individuals to personalize their hearables user experience. 

CEVA will also offer a range of its value-added software via the Bragi app store, including ClearVox for noise reduction, WhisPro for speech recognition, MotionEngine for sensor fusion and the SenslinQ framework for contextual awareness.

“Imagine buying headphones that adapt according to the needs of the user. Purchase noise-cancelling software just before boarding a plane. Encrypt communication data for sensitive business conversations. Discover that you hear better with voice amplification through try-to-buy offers. On business travel, use your headphones to translate from Chinese into English. Add a feature that alerts someone if your headphones detect you’ve fallen over. The possibilities are endless,” says Nikolaj Hviid, founder and CEO of Bragi.

Through this collaboration, the two companies expect that hearables and other smart audio devices will replace single-purpose feature products with flexible products capable of adapting their functionalities to the users through post-purchase apps and services. Technology and hearable companies can create and monetize apps and services on, potentially, tens of millions of devices as a result. Consumer electronics brands could also have a new selling platform, resulting from a direct relationship with the end-users of their products.

“Our collaboration with Bragi brings a game-changing approach to the design of hearables and other audio devices, where the user experience can be adapted, instantaneously,” says Moshe Sheier, Vice President of Marketing at CEVA. ”Our CEVA-BX audio DSPs, voice processing and motion sensing software, and SenslinQ context-aware framework perfectly complement Bragi’s OS and unique capabilities in providing a direct channel for OEMs and ODMs to offer a customizable user experience to consumers through enhanced software and services.“

Bragi, founded in 2013, is one of the few remaining pioneering companies in the original development of truly wireless earphones and paving the way for hearables. In 2018, Bragi introduced a new line of business focused on services and solutions with the presentation of its Bragi 4 software, enabling sensor processing and artificial intelligence embedded in very low power, connected devices. Bragi is now helping companies to create new generations of smart headphones and connected personal audio devices by combining and offering its unique expertise in software and hardware development.

For manufacturers wishing to integrate wireless connectivity into their SoC design, CEVA provides Bluetooth, Wi-Fi and NB-IoT solutions, including the latest Bluetooth LE Audio standard. Any of these technologies can be seamlessly integrated into a SoC design and linked together with the audio offerings via the SenslinQ framework.
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