Swedish Lifestyle Brand Introduces Happy Plugs Air 1 Go Affordable True Wireless Earbuds

How low can you go? That is the question when anyone visits Amazon.com and browses true wireless earbuds that claim to be "AirPods Killers." There's all kinds from unknown brands, some cheaper, some extremely cheap, and more importantly they all claim to have the same features. This is the background for Swedish brand Happy Plugs to announce the release of its fourth generation true wireless headphones, the Happy Plugs Air 1 Go. They're incredibly cheap, they have very basic specifications, and they come in assorted colors, all looking great.

Not every company can afford to just keep one single SKU of a tremendously best-selling product and make available every single color as long as its... white. Black, in the case of the well designed TrueConnect true wireless earbuds from Scottish personal audio specialist RHA. For those looking to make a statement, RHA now announced that the TrueConnect TWS are now available in Navy Blue, Cloud White and the original Carbon Black.

Unveiled at MWC 2019 in Barcelona, the new ZePods range of true wireless earbuds by MyKronoz feature a familiar design, closely resembling Apple's AirPods, and are complemented by features which might be appreciated for users looking for an affordable, more stylish alternative. The ZePods and ZePods+ are available in 6 vibrant colors, support up to 5 hours playtime with an extra 10 hours in the battery case, and use embedded fast charging so they take only 15 minutes to fully charge and be ready to play.

Another leading brand in the personal audio space, Skullcandy, announced its first truly wireless earbuds and opted for the affordable level in a distinctive design. Skullcandy's Push seeks to offer listeners a bold design, sleek fit, and a target response optimized for music impact in a Bluetooth 4.2 platform. Clearly not a cutting-edge proposal but an attempt instead to appeal to its young audience with something they can afford as "My-First True Wireless Earbuds".

Master & Dynamic has entered the true wireless earbuds category, demonstrating how the segment is maturing and how product differentiation is getting harder. The New York-based lifestyle brand approached the challenge with an aesthetically refined product, combining handcrafted acetate and stainless steel in a well-designed package with average features. Betting on the combination of sound quality and design, the new Master & Dynamic MW07 True Wireless Earphones cost $299.

YEVO Labs, the Stockholm-based innovation lab born from the creators of Happy Plugs, announced the availability of its second-generation true wireless headphones, YEVO Air. The new generation combines design, performance and advanced technology for superior sound quality and reliable Bluetooth 4.2 connection in the brand’s signature contemporary design. Like its predecessor YEVO 1, YEVO Air allows listeners to experience total freedom of movement without any wires and is available now for $129.00 worldwide.

YEVO Labs, a Stockholm-based innovation lab born from the creators of Happy Plugs, announced availability of its first generation YEVO 1 back in May 2017. Now, the company has teamed up with colette in Paris for a limited edition collaboration inspired by the high fashion boutique’s signature colette blue color. The exclusive YEVO x colette smart true wireless headphones will be available on September 26, sold exclusively in the colette store on 213 Rue Saint Honoré in Paris.