Skullcandy Launches Push, Its First Truly Wireless Earbud

December 17 2018, 00:45
Another leading brand in the personal audio space, Skullcandy, announced its first truly wireless earbuds and opted for the affordable level in a distinctive design. Skullcandy's Push seeks to offer listeners a bold design, sleek fit, and a target response optimized for music impact in a Bluetooth 4.2 platform. Clearly not a cutting-edge proposal but an attempt instead to appeal to its young audience with something they can afford as "My-First True Wireless Earbuds".

"It is a very exciting time for Skullcandy as we introduce our first True Wireless product to our youthful consumer base," says Jessica Klodnicki, CMO, Skullcandy. "Push is the latest example of the ongoing innovation our team is creating to showcase sound with unlimited possibilities, all while providing the very best audio experience for fans."

What Klodnicki refers to in terms of innovation has to do with the unique design that the company says, "not only eliminates signal loss but also lets you easily control your earbuds with a single touch. The simple user interface offers a full suite of media control options including call, track, and volume control, and even lets you activate your phone's native assistant with just the push of a button."

As the lifestyle audio brand from Park City, Utah, also reinforces, Push is specifically designed to offer a worry-free listening experience for the consumer, and that should include a battery that lasts longer. These earbuds offer a full day's worth of battery life, 12 hours - up to 6 hours within the earbud and up to 6 hours in the charging case. Additionally, Skullcandy's FitFin Ear Gels offer a secure and comfortable fit that ensures the earbuds will stay put in the ear. Lastly, knowing that lost earbuds are a concern for many consumers, Skullcandy offers a Fearless Use Promise, allowing users to easily repurchase an earbud or charging case at a discounted price in a situation where one is lost or stolen.

Introduced at $129.99 USD, Push will be sold exclusively at Target and until the end of 2018 and will be available at select retailers starting January 15, 2019. Push will be available in two colorways - Psychotropical Teal and Gray Day.
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