New Smart Audio Report Spring 2018 from NPR and Edison Research Now Available
With more than 43 million smart speaker owners in the U.S., adoption is going mainstream, according to the latest research from The Smart Audio Report, Spring 2018, a recurring study from NPR and Edison Research. The new data from the research confirms that new smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits, while the first movers in the space remain highly engaged with their devices.
