Smart Home Devices and Appliances - The Battle of the ‘Smart Home’ Trojans Continues

Futuresource Consulting released a new consumer electronics (CE) consumer study about "Smart Home Devices and Appliances: Consumer Ownership and Attitudes." The study took representative households across the UK, France, Germany and the US and assessed ownership, perceptions and use of smart home and smart appliances. The report reveals key triggers and obstacles surrounding the development of this market, which has demonstrated strong double digit growth of around 40% year-on-year between 2016-2019.

After reviewing my notes from CES 2018 and the announcements from NXP, I decided it was fitting to share some parts of my interview with Martyn Humphries, vice president and general manager Media IoT and i.MX Applications Processors at NXP (and former Freescale executive). Basically, we discussed the environment that lead NXP to create its i.MX 8M single-chip media application processors, currently the most advanced integrated platform available for audio manufacturers.

Baidu, a company known as China's search engine is investing heavily in its own voice engine, artificial intelligence (AI), and even hardware technologies, following Google's footsteps. Earlier this year, Baidu acquired Raven, a Beijing-based smart home startup, and the first results of that investment have now been revealed with two voice-activated speakers that run on the company's own AI platform. The design was the result of a cooperation with a Swedish start-up, Teenage Engineering.

Google is all-in in its determination to compete with Amazon, Apple and everyone else on the hardware front. On the same day, Google unveiled its second-generation family of consumer hardware products, including new Pixel 2 smartphones, Google Home Mini and Max smart speakers, an all-new Pixelbook tablet/laptop, Google Pixel Buds wireless earbuds, and more. No longer releasing "reference hardware" for its software ecosystem, Google is apparently determined to emulate Apple's successful strategy.

Amazon is not resting on its laurels in voice personal assistants. The company continues to severely undercut Google's ambitions with the Google Home, Assistant and Chromecast products, while jumping ahead to compete head to head with Apple and undermining Apple's plans for Siri and the smart home. The company just announced a completely revamped line of Echo speakers with lower prices and improved everything, as well as new classes of Echo devices.