IFA 2018 Show Report: The Exciting World of Appliances and Voice Everywhere

With IFA fully occupying two exhibition areas, Europe's giant trade show for Consumer and Home Electronics was indeed a busy time for all technology companies and certainly for many of the key development platform vendors. Appropriately, this year's Home Appliances@IFA celebrated its 10th anniversary, reinforcing somehow what is already recognized as the largest world show for Electric Appliances.

This year’s IFA is booked up and boasts two fully occupied exhibition areas: the entire Berlin Exhibition Grounds as well as IFA Global Markets (for trade visitors only) at Station Berlin on Gleisdreieck are already full for 2018. Europe's giant trade show for Consumer and Home Electronics IFA 2018 again underlines the event’s unique global standing as a driving force for growth and innovation. This year's Home Appliances@IFA celebrates its tenth anniversary, IFA NEXT grows with even more innovations, and there's plenty of new exhibits and events.

IFA 2017 has attracted more than 253,000 visitors to Berlin, as the power of innovation and brands yet again turned the event into the world’s most important tradeshow for consumer electronics and home appliances. With more than half of all trade visitors coming from abroad, IFA Berlin provided a huge boost for both manufacturers and retailers in the crucial run-up to the holiday period, which runs from Thanksgiving in the United States all the way to Christmas and the New Year.