"Road to ATSC 3.0” exhibit in the Grand Lobby of NAB 2018
With the global media and entertainment industries preparing to descend on the Las Vegas Convention Center for the annual NAB Show (April 7-12), the Advanced Television Systems Committee announced that more than 40 exhibitors will be showcasing some type of ATSC 3.0 product or service, an indication of the arrival of the new broadcast standard designed to seamlessly meld over-the-air with over-the-top content.