Sonos' new SaaS offering makes it easy for businesses to create a managed background music experience, with remote monitoring and management, commercially-licensed music, personalized support and more. The service works seamlessly with a business’ existing Sonos hardware. Sonos Pro is available in the United States for now, with additional markets to follow.
"As consumers return to brick-and-mortar, retail stores and restaurants are leveraging music, visuals and scents to create a sensory in-store experience that builds an emotional connection with customers," says Patrick Spence, CEO of Sonos. "We’ve seen incredible organic growth for Sonos in commercial spaces as businesses invest in sound solutions to engage customers, which presents a huge opportunity for us. After testing different features in hundreds of business locations to better understand the needs of businesses and the complexities of commercial audio, we’re proud to deliver a simple solution that was designed from the ground up to meet the needs of this audience."
With Sonos Pro, the Santa Barbara, CA company delivers a powerful SaaS offering for businesses alongside its existing hardware, expanded with dedicated technical support. While typical audio solutions for businesses require a complex set of products and tools (and installation), with Sonos Pro businesses can streamline their sound environment using any of the Sonos speakers.
"Music is the foundation for creating ambiance and keeping customers coming back for more," says Audra Kinsley, VP and GM of Sonos Professional. "Sonos Pro was designed to make it easy for brands to reinforce their vision and lifestyle through sound, with tools to curate content and create distinct sound experiences that resonate with customers."
Businesses can unlock a unique Sonos app experience and remote management capabilities, including a web-based dashboard that allows owners and authorized users to view and manage activity across locations. The app dashboard allows users to reset playlist schedules, set administrator permissions, delegate access to trusted employees, and access on-demand premium support from anywhere.
With the Sonos Pro subscription, shops and restaurants can enjoy exclusive access to Sonos Backgrounds, a commercially-licensed music service featuring a range of music from independent artists, or easily access third-party streaming services like Mood Mix, Soundtrack Your Brand or Rockbot to create a consistent brand experience and engage customers at every location.
Business with multiple locations can manage each and every location with common or separate Sonos playlists through an intuitive control intuitive for any users. Businesses can outfit locations with a few compact speakers or a mix of smart speakers and components across multiple locations, with the advantage that all Sonos products work together. Expanding an installation with more speakers and adjusting subscription plans can be done directly from the Sonos Pro dashboard. Sonos Pro is available for $35 per month, per location.
www.sonos.com
