"Smart speakers and displays are available at several price points, with an entry point as low as $50 or less for models like the Amazon Echo Dot and Google Nest Mini," says Paul Erickson, Senior Analyst, Parks Associates. "They represent an affordable option for a command and control center for a home's smart home and entertainment devices."
Google in particular has been successful in tying its smart speaker/smart display products to the Google and Nest ecosystems — 76% of Google smart speaker/smart display owners also own smart home devices.
The Market Assessment finds the number one self-reported use for smart speakers is streaming music and podcasts, with approximately three-fourths of smart speaker owners doing so. Almost half of smart display owners report using their smart display to listen to music, meaningfully lower than the percentage for smart speaker owners; however, music remains a top smart display use case.
"Despite COVID-19, smart speaker and smart display ownership has continued its trend of growth, which is on track to pass 50% of broadband households in 2021," Erickson said. "These devices are becoming dominant devices for entertainment and smart home control and a standard integration of any connected home or connected entertainment strategy as consumers continue to expect voice controls in connected products. Solving privacy and security concerns continues to be an issue for the industry to address to drive further growth."
Parks Associates research finds 69% of smart display owners are concerned about having a camera that can be turned on remotely. More information and tables of contents can be found at https://www.parksassociates.com/services/smart-product-assessments
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. The company's expertise includes IoT, digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
www.parksassociates.com
