Smart Speaker Owners Own at Least One Smart Home Device

New research from Parks Associates reveals a strong correlation between smart speaker and smart home device ownership — 60% of smart speaker owners and/or smart display owners own at least one smart home device, versus 34% of US broadband households overall. The firm's new research, Smart Speaker and Smart Display Market Assessment, identifies key market drivers and barriers in this product category and assesses growth in the smart speaker and display market via topline market forecasts.