37% of Smart Home Shoppers Report Matter Certification Is Important in Purchase Consideration
New consumer research from Parks Associates highlights the importance of interoperability, with the new Matter standard poised to transform the industry. The new study shows 37% of US internet households currently shopping for smart home products consider Matter certification to be important or even critical in their purchase decision. The latest smart home and security research from Parks Associates will be presented at CES, January 9, 2024, in Las Vegas.