28% of Smart Speaker Owners use it to Control a Smart Home Device

December 13 2018, 00:45
The latest research from Parks Associates tracks growth of voice control and voice-based technologies for smart home and connected entertainment ecosystems. Parks Associates found that 28% of U.S. broadband households with a smart speaker use the voice assistant to control a smart home device, compared to only 12% that use it to control an entertainment device. The report "State of the Market: Smart Home and Connected Entertainment," is now available for download on the Parks Associates site.

"The entertainment ecosystem is lagging a bit in the voice control area, even though 45% of U.S. broadband households see voice control of the TV as appealing," says Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "Voice-based technologies experienced massive growth in the past five years, by alleviating complexity in the user experience and delivering key use cases in control of smart home devices. As consumers see these voice solutions operate their smart lights and thermostats, their interests extend to their entertainment services, creating opportunities for players that can bring a quality voice-based solution to this ecosystem."

Parks Associates also discussed the growing consumer interest in voice control for entertainment at the conference Future of Video: OTT, Pay TV, and Digital Media hosted December 10-12, 2018, in Marina del Rey, California. 

The "State of the Market: Smart Home and Connected Entertainment" report addresses multiple topics in the smart home and connected entertainment industries, including the impact of DIY security on traditional security, consumer interest in home energy management, connected health and independent living adoption, OTT services and the next-generation viewer, and connected CE ownership.

Additional research from the report finds that more than 45% of U.S. broadband households own a connected health device, while 20% of U.S. broadband households are very interested in home living service to notify family in case of emergency. More than six million U.S. consumers will use PERS devices by 2021, and 40% of U.S. broadband households are willing to pay for at least one home-living service for themselves.
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