LG to Supply webOS for Automotive Platform to Hyundai

November 2 2023, 09:10
LG Electronics has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company's automotive content platform – to Hyundai Motor Group's new Genesis models. On October 31, LG hosted Hyundai Motor Group and YouTube at a ceremony in Los Angeles, US, to celebrate the introduction of webOS for Automotive to Hyundai's luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience.
 

Hyundai Motor Group, which includes Hyundai Motor Company, Kia corporation, and Genesis, confirmed that Hyundai's new Genesis models are equipped with an infotainment system that takes full advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered.

This collaboration is noteworthy as it marks LG's first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the proven popularity and convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimized cabin setting.

LG, Hyundai and YouTube worked in close collaboration to bring YouTube's native TV app to WebOS for Automotive, providing an optimized in-vehicle viewing experience. In addition, the YouTube app uses the newly developed native touch solutions on WebOS for Automotive.

LG is exploring new automotive experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces with its original Linux kernel-based operating system that predates Android and iOS.
 

 The WebOS solution provides differentiated mobility experiences that extend the vehicles' value perception for all users. With webOS for Automotive, users will be able to enjoy a variety of content and experiences they have available on TVs at home also within their vehicle.

"Thanks to technological development based on SDV, people can comfortably enjoy various video content in their vehicles," says Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group. "We will continue to expand our collaboration with major global content companies to provide more diverse and valuable in-vehicle experiences to our customers."

"YouTube provides breadth and depth of audio and video content that is optimized for in-vehicle entertainment. We are proud to be part of this collaboration that’s taking in-vehicle entertainment to the next level," adds Tony Archibong, managing director of Global Product Partnerships at YouTube.

"LG remains committed to introducing the most advanced vehicle solutions, including webOS for Automotive, as we strive to elevate the customer experience for drivers and passengers while also accommodating the diverse demands of car manufacturers," says Eun Seok-hyun, president of LG Vehicle component Solutions Company.
www.lg.com
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About Joao Martins
Since 2013, Joao Martins leads audioXpress as editor-in-chief of the US-based magazine and website, the leading audio electronics, audio product development and design publication, working also as international editor for Voice Coil, the leading periodical for... Read more

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