LG to Supply webOS for Automotive Platform to Hyundai

LG Electronics has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company's automotive content platform – to Hyundai Motor Group's new Genesis models. On October 31, LG hosted Hyundai Motor Group and YouTube at a ceremony in Los Angeles, US, to celebrate the introduction of webOS for Automotive to Hyundai's luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience.

LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers, and industry figures from over 30 countries. LG also promoted its LG Software Developer Conference (SDC) 2023, a two-day event to facilitate communication with professional software developers. And LG USA announced a call for participation in a landmark smart TV hackathon, featuring its webOS TV Developers’ platform.

LG Electronics introduced its vision to transform the company from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand consumers' experiences while driving for global annual revenues of KRW 100 trillion by 2030. The strategy encompasses expanding into new growing segments, and transforming its business to a more platform-based, service-based business, leveraging also its hundreds of millions of Smart TVs running the webOS operating system.

At CES 2023, LG product unveilings included two new Wi-Fi-enabled soundbars, both of which support MQA. Designed to work in harmony with LG’s latest OLED TVs, the SC9 and SE6 models support MQA and Tidal Connect, meaning Tidal members can stream Tidal Masters – at the highest quality – over Wi-Fi to the new LG soundbars. Selected existing soundbars are also MQA-capable via a software upgrade, these include high-end models such as the S95, S90 and S80 series released last year.

LG Electronics (LG) announced the availability of its popular webOS TV platform ecosystem to other TV brand partners, offering a superior alternative to Android-based interfaces and proprietary user experiences across different manufacturers. Over twenty TV manufacturers have already committed to the webOS partnership, and the ecosystem will be supported by technology partners such as Realtek, Nuance, Gracenote, CEVA and Universal Electronics, among many others.