During CES 2023 LG Electronics returned with an impressive display of technologies, from wireless TVs to the only new smart speaker designs at the show. Complementing its stunning new range of OLED TVs powered by WebOS, LG also introduced a range of sound systems targeting immersive audio environments in the home, including Dolby Atmos, DTS:X, and high-resolution audio support via MQA. With convenient functions, enhanced LG TV integration and powerful sound, these latest MQA-compatible LG soundbars demonstrate the consumer electronics giant’s continuing commitment to hi-res audio, and its determination to offer incredible sound alongside the stunning images delivered by its TV screens.
"LG’s announcement reflects its commitment to providing exceptional entertainment experiences. The soundbar is an important lifestyle audio product for many consumers, so we’re delighted to continue our collaboration with LG and deliver superior audio to the home," says Mike Jbara, MQA CEO.
The new LG 2023 soundbar lineup, including the brand-new SC9 and SE6 models, offer seamless integration with the company’s TVs, providing an effortless user experience. When paired, LG Soundbar and LG TV present innovative, new features such as WOW Orchestra, which utilizes every one of the two products’ audio channels to create an expanded soundstage with improved height, depth and power.
The company’s premium home entertainment audio solutions also bring the intuitive interface to the Home Dashboard on LG TV, enabling users to easily manage their soundbar’s settings and share sound modes with the TV. What’s more, WOWCAST (Wideband On Wireless) allows the 2023 soundbar models to connect wirelessly with LG TVs, providing cable-free convenience and a tidier look in the living room without any sacrifice to audio quality.
In addition to an expanded feature set and greater ease-of-use, the new soundbars boast a sophisticated design that complements the minimalist look of LG’s latest TVs, and fits in flawlessly with a wide variety of décors. A new bracket enables users to place their LG Soundbar directly below LG TVs, creating a visually harmonious and premium style. The bracket, which attaches to the rear of a compatible LG TV, can be used to wall-mount or stand-mount the new soundbars at a height or location that ensures the best sound experience for users. The convenient bracket helps to keep the viewing environment free from cable clutter and saves users the hassle of having to drill holes in the wall.
LG’s Triple Sound Technology, which includes the world’s first Triple Up-Firing Speaker and Triple Level Spatial Sound Technology employs channel analysis performed by an HRTF-based 3D engine to add a virtual mid-layer. The result is a convincing sense of space that puts listeners at the center of an immersive audio environment.
Users will also be able to hear the difference made by LG’s Triple Sound Optimizer – a feature that intelligently boosts the new soundbars’ performance – and enjoy upgraded sound via the Smart Up-mixer, which converts two-channel audio into surround. Tailoring audio output to the user’s space, LG’s enhanced AI Room Calibration analyzes the circumstance of the room, then applies that information to the soundbars’ settings to deliver greater precision in the low-frequency range. It also subdivides the front channel frequencies to help improve overall balance, the clarity of vocal performances, movie dialogue and the accuracy of the sound image.
What’s more, the new models incorporate LG’s advanced AI Sound Pro feature. Ensuring outstanding sound for any type of content, whether it is movies, sporting events, games or music, AI Sound Pro analyzes audio signal and automatically applies the most appropriate settings.
Catering to the diverse home entertainment needs of today’s consumers, LG’s new soundbars are compatible with a wide range of services, devices and connectivity features. Users can enjoy lossless playback with stunning audio quality when listening to their favorite artists and tunes on music streaming services such as Tidal Connect with high-fidelity sound. For gaming, LG’s latest soundbars support variable refresh rate (VRR) to reduce screen tearing and auto low latency mode (ALLM) to eliminate lag while also permitting 4K/120Hz pass-through.
www.mqa.co.uk
www.lg.com
