LG Announces Transformation Plan Into "Smart Life Solutions Company"

LG Electronics introduced its vision to transform the company from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand consumers' experiences while driving for global annual revenues of KRW 100 trillion by 2030. The strategy encompasses expanding into new growing segments, and transforming its business to a more platform-based, service-based business, leveraging also its hundreds of millions of Smart TVs running the webOS operating system.

At CES 2023, LG product unveilings included two new Wi-Fi-enabled soundbars, both of which support MQA. Designed to work in harmony with LG’s latest OLED TVs, the SC9 and SE6 models support MQA and Tidal Connect, meaning Tidal members can stream Tidal Masters – at the highest quality – over Wi-Fi to the new LG soundbars. Selected existing soundbars are also MQA-capable via a software upgrade, these include high-end models such as the S95, S90 and S80 series released last year.

Morph Audio announced an interesting concept for true wireless earbuds, focusing on the charging case design and Bluetooth pairing experience. The new Morph InfiniConnect TWS earbuds, which have been successfully crowdfunded - 1600% funded on Kickstarter - allow users to pair with an infinite number of devices, and to seamlessly switch audio connection anytime to any device, across any operating system, via a smart control case.

WiSA has announced that LG is adopting WiSA industry standards across its display product in 2019 (debuting at CES). As such, LG will leverage Summit Wireless technology and WiSA Certification to make their 2019 lines of OLED and flagship UHD LCD TVs ‘WiSA Ready’ and compatible with WiSA USB Transmitters as well as a range of intelligent, WiSA Certified speakers that together deliver unprecedented wireless sound for home entertainment. WiSA estimates up to 60 Million units of WiSA Ready platforms will be in the market during 2019.