Apple iPhone 7 Kickstarts the Jackless Age for the Audio Industry

There were hardly any surprises at the Apple scheduled event in San Francisco. Just a sequential confirmation of all the rumors that had already been circulating for a while. This doesn’t mean that Apple didn’t deliver on the expected performance, design and the highest engineering level in all the new products announced, from the Apple Watch Series 2, to the iPhone 7 and iPhone 7 Plus, all the way to a full range of audio accessories from Apple and Beats, including the new wireless Airpods and the fact that we now have officially entered the “jackless age”.

German company Bragi anticipated the announcement of Apple’s headphone-jack free iPhone 7 with an announcement of its own. While some audio companies are targeting Lightning connectivity and the benefits of direct digital connection, Bragi decided to make the best use of its technology already developed for The Dash true wireless earbuds to create a new simpler model - The Headphone - focusing on compatibility with any Bluetooth device… including the iPhone.

True wireless earbuds or hearables seem to be the focus for most of the audio brands in the consumer electronics industry. Given the technology convergence with audiology and communication solutions in this area, we shouldn’t be surprised to see announcements from company leaders in those segments as well. Now, at IFA 2016, Jabra launched its first true wireless earbuds under its new Elite franchise with the promise of superior sound, strong battery life, and advanced personalized fitness analysis.