Abbey Road Studios and Bowers & Wilkins Extend Partnership to Transform In-Car Audio Entertainment

Abbey Road Studios and Bowers & Wilkins announced a new phase of their partnership, which will see the two iconic audio brands come together to explore and enhance the in-car audio experience. The main goal is to explore new possibilities in spatial audio and acoustics simulation, helping to translate ideal acoustical environments that translate music as well in the vehicle cabin as it would in a reference studio environment.

Expanding on its successful car audio partnership announcement at CES 2020, Sennheiser and Continental’s speakerless immersive audio system for vehicles was selected as a CES Innovation Awards 2021 Honoree. The new audio system explores new ways to enhance in-car entertainment experiences by integrating Sennheiser’s patented AMBEO 3D audio technology with Continental’s speakerless Ac2ated Sound system.

The significant growth of connected vehicles and Internet accessibility supported by network expansion is transforming the in-car dashboards of vehicles today and in the future. The automotive market has become increasingly connected, servicing an increased base of audio system solutions. The integration of advanced technologies within the automotive audio space is shaping the in-vehicle radio experience, according to SAR Insight & Consulting.

Japanese car audio and navigation systems manufacturer Alpine Electronics, Inc. and Italian automotive speaker manufacturer Faital (Fabric Italiana Altoparlanti) S.p.A., have reached an agreement for a capital and business alliance to strengthen their in-car entertainment and audio business. Expanding on the Alpine share investment in the Faital Group, the two companies are pursuing a common vision in order to offer new high-end car audio products for premium applications and develop further integration of the brand's portfolios.