Online Events Business: What's the Alternative to a Trade Show?
Event and trade show promoters still have a business - and it has nothing to do with media, content, or education. They are not supposed to try and do what companies should do themselves, much less become a sort of "closed-circuit broadcaster," social media booster, or podcast promoter. Talking to a closed circuit is exactly the reason why companies need a trade show: to break the loop. That is also the reason why companies need media - to amplify their messages and reach new buyers and markets.
