Beltone Serene Hearing Aids with Bluetooth LE Audio and Auracast Now Available

Beltone, a brand of the GN Group, announced that its latest Beltone Serene hearing aids are now available. Originally announced in September 2023, these are the first hearing aids supporting Bluetooth LE Audio and Auracast available in the market in a full range of styles to suit all hearing needs, including the innovative weatherproof, rechargeable custom design that looks like the user is wearing the most advanced (and cool!) earbuds.

Beltone announced its latest Beltone Serene hearing aids - two non-rechargeable receiver-in-ear (RIE) styles and a brand new microRIE, which is Beltone's tiniest rechargeable hearing aid yet. These new Beltone hearing aids are also Bluetooth LE Audio and Auracast ready, and the microRIE adds the convenience of answering calls with just a double-tap on the ear. Additionally, Beltone intends to release a compatible TV-Streamer+ with Auracast.

If you are an audio industry professional, unless you have been on holiday on some remote island without Internet, you must have noticed that the US Food and Drug Administration (FDA) finally issued the long-expected rule establishing Over-the-Counter (OTC) hearing aids - five years after the original OTC hearing aid act was signed into law on August 18, 2017. Will hearing aid companies really adjust and understand "consumer" behaviors? How do hearables fit in that environment? Could these products be influenced by "brand loyalty"?

GN Hearing announced the launch of ReSound OMNIA – a new hearing aid platform that the company expects will set a new standard in hearing technology and improve how people interact with the world around them. The new technology provides significantly better hearing in noisy environments than any previous ReSound hearing aid. Coupled with optimal comfort and seamless connection to devices, these advances give people living with hearing loss a solution that will help them hear even the finest details of sound more easily.

GN Hearing and its Beltone and ReSound brands, part of GN Group, expanded its product line with the new Custom hearing aids, which are weatherproof, rechargeable, custom earbuds, that last all day on a single battery charge. GN says the new Custom hearing aids are the most advanced rechargeable product available from its brands, restoring natural hearing in a comfortable, Bluetooth-enabled design, available in modern colors. A bridge-product to make hearing-aids closer to consumer TWS earbuds.

GN Hearing unveiled a new product that delivers on the convergence between consumer electronics and audiology solutions. The new ReSound ONE Behind-the-Ear hearing aids combine the best technologies from both fields, in order to provide clarity in sound and convenient hands-free phone and FaceTime calls from iPhone and iPad. The ReSound ONE hearing aids are targeted at those with moderate to severe hearing loss.

And we’re off! Apple started shipping its Apple Watch device to a few lucky million who pre-ordered online. Many of those first-owners are in fact developers who needed to actually have a Watch to test their application ideas. Surprisingly, Apple reached 3,500 available Apple Watch apps on day 1. As expected, some are music and audio oriented.