"We are redefining wireless earphones with UE FITS," says Jonah Staw, General Manager and Head of Ultimate Ears Custom Earphones. "For the first time ever, we are bringing instant custom fit to premium earbuds. With the press of a button and in under 60 seconds, consumers can experience exceptional comfort and sound quality from earphones that perfectly fit the unique shape of their ears."
The formula used by Ultimate Ears in the new FITS earbuds goes beyond the standard tip sizes of small, medium and large. During the intuitive fitting process, the UE FITS app connects to the earbuds and triggers the embedded LEDs, which emit a gentle purple glow. Lightform technology uses light to harden the gel-filled tips to the contours of each ear, transforming them into earbuds that perfectly fit the consumer’s ear in under 60 seconds. This personalized fit provides wearable comfort free of pressure, pain or irritation, even after extended use.
Because of the custom fit, the new UE FITS also offer superior passive noise isolation as the fitted tips create a natural seal that blocks ambient noise. Built on the same acoustic expertise that designs performance-level in-ear monitors for professional musicians, Ultimate Ears engineered the FITS with premium single dynamic 10mm drivers that provide full, warm and detailed reproduction with a tight and punchy bass.
The UE FITS earbuds deliver up to eight hours of continuous listening on a single charge. Through additional charges from the compact case, they offer over 20 additional hours of playback. Users can play/pause music and answer calls directly from the earbuds. They can also customize the earbud control buttons using the UE FITS app to activate voice assistant, skip tracks or control volume. With strategically-positioned dual microphones, the earphones are designed to reduce wind noise and enhance call clarity in any situation.
The lightweight UE FITS earbuds are available in three colors: Cloud (Grey), Dawn (Lilac) and Eclipse (Navy) with an introductory price of $249.00 from custom.ultimateears.com/fits. UE FITS are available in the U.S. only and will ship in fall 2020. Logitech will offer a 30-day risk-free trial and a perfect fit guarantee for users who order the UE FITS. The UE FITS app is available for iPhone and iPad from the Apple App Store, and for Android from the Google Play store.