The Future in Product Development at electronica 2016

October 10 2016, 04:10
Anyone involved in product development, design, and production needs to attend the electronica 2016 trade-show, November 8-11. The 27th International Trade Fair for Electronic Components, Systems and Applications, will be the largest ever, featuring an additional hall to occupy a total of 13 halls at the Messe München trade-fair center, and offering even more presentations on current industry trends, such as embedded systems, connectivity, automotive electronics, home automation, smart grids, and IoT.

Contrary to many other electronic shows around the world, electronica in Munich is a paradise in terms of organization, with a huge show-floor divided into product segments and applications, making life easier for professional visitors. All major manufacturers attend in full force and have experts on hand to answer the most difficult questions, while the conference includes cutting edge presentations that actually are worth attending.

“Connected Worlds - Safe and Secure” is the motto of electronica 2016, the International Trade Fair for Electronic Components, Systems and Applications, that revolves around the latest operating systems and networking technology in the electronics applications sector. When the fair opens its gates in Munich from November 8-11, more than 2,800 international exhibitors will present the latest embedded solutions and products that pertain to key themes such as the Internet of Things (IoT), industrial electronics and automation. Experts will discuss the industry’s latest developments at the Embedded Platforms Conference and the Embedded Forum.

Visitors can expect an extensive supporting program with four conferences and five forums. From the Cyber Security Forum and the electronica Automotive Conference to the CEO Roundtable: Experts and exhibitors will present and discuss the latest developments from around the world at electronica. With an eye on current trends, electronica 2016 will also focus on Automotive, Solid State Lighting, Wearables and Healthcare as well as the related topics of cyber security and the Internet of Things. All of these topics will also be reflected in the supporting program.

Conferences and Highlights
One of electronica’s highlights is on the first day of the fair: the CEO Roundtable. The theme is “Connected Worlds—Safe and Secure”, and leading industry representatives will gather at the electronica Forum from 11:00 to 12:00 on November 8 to discuss the role of the electronics industry when it comes to the security of intelligently networked devices. The participants at this year’s CEO Roundtable are Carlo Bozotti from TMicroelectronics, Rick Clemmer from NXP, Prof. Frank H. P. Fitzek from TU Dresden and Deutsche Telekom Professor for Communication Networks and Dr. Reinhard Ploss from Infineon Technologies.

The Embedded Platforms Conference is a communications platform that revolves around components, tools and software. It takes place at the Press Center East during the fair, i.e. on November 9 and 10. Participants at this year’s conference will exchange information on four key topics: The first day of the conference focuses on “IoT and Security” and “Microcontrollers and Peripherals.” In a presentation titled “A Holistic Approach for Securing Embedded Devices,” Andre Schmitz (Green Hills Software) will use recent examples to show what a secure software architecture can look like. For the Embedded Control sector, Keith Curtis (Microchip Technology) will present the latest alternative to DSPs and analog solutions in a presentation titled “Core Independent Peripherals Super-Charge 8-bit Microcontrollers. On the second day of the conference, participants will discuss the “Power and Sensors” and “Embedded Communication” sectors. “Wireless charging: Cutting the last cord” is the topic of a presentation by John Leonhard (Nordic Semiconductor ASA). He will introduce various new ways to charge batteries for mobile devices such as smartphones and laptops wirelessly. Laurent Dardé (NXP Semiconductors Germany) will make a presentation titled “Combining the power of NFC and BLE” in which he introduces an exciting application for combining the two technologies, i.e. a new generation of hotel key-cards.

From chips and components to tools and software to circuit boards and modules for various applications: The electronica Embedded Forum will present a diverse range of technologies, trends and product innovations that pertain to the latest issues and challenges. The focus of this year’s presentations will include IoT, industrial electronics and automation. The event primarily addresses designers, technical specialists and technical managers.

The innovations of industry will not just be showcased in the conference and the forum—exhibitors will also present a number of new solutions. One of them will be congatec, which will demonstrate the integration of radio technologies based on the latest embedded module standards. The company will present the IoT gateway module based on the brand-new embedded form factor standard SMARC 2.0. The module provides flexible wireless connectivity directly onboard to integrate antennas and every type of radio standard. congatec’s first high-end SMARC module integrates Wi-Fi and Bluetooth. Exemplary system configurations to set up smart IoT gateways and embedded edge/fog servers in outdoor areas will also be shown for these computer-on-modules. Application areas will include smart cities, smart grids and many other IoT applications into which radio technologies have been integrated. At electronica, congatec will present implementation options for a wide range of protocols.

The Cyber Security Forum will allow experts in the sectors for software, hardware and measuring and testing equipment to present and explain the latest hardware and software solutions for ensuring optimum security in IT systems. It will also shed light on the topics of embedded security, automotive applications and medical electronics. The event takes place at the electronica Forum on November 9.

Whether it comes to design, component cleanliness or supply-chain management, the PCB & Components Marketplace is an important gathering for the PCB, components and EMS industry. ZVEI (German Electrical and Electronic Manufacturers' Association) member countries will report on their latest solutions and products—from sensors and microsystem technology to interconnection technology. The technical information they provide will be rounded out by market data and development scenarios. The PCB & Components Marketplace takes place in Hall B4 on all four days of the fair.

From electromobility and power electronics to connectivity in the future: The electronica Automotive Conference at the ICM – Internationales Congress Center München on November 7 will allow participants to gather information about future-oriented technologies in the automotive industry. This year’s conference will focus on topics such as safety, autonomous driving and interior electronics. It will include lectures on automotive software updates and 360-degree surround-sensing technologies and their relevance to safety.

The electronica Automotive Forum, which takes place in Hall A6 on all four days of the fair, rounds out the conference perfectly. Can piloted driving become a reality in the next few years, and will laser light assert itself in motor vehicles? Experts will discuss the latest hot topics at the Automotive Forum. Whether sales engineers, electronics developers or supply-chain managers: Innovative solutions will be presented to everyone involved in automotive development process at the Forum.

IT2Industry, the International Trade Fair and Open Conference for Intelligent, Digitally Networked Working Environments, will be embedded in electronica for the second time in 2016. The program of this accompanying conference includes current case studies and innovative solution approaches. IT2Industry is being held in the West Entrance at the same time as electronica. The perfect complement to the conference is the Industrial Internet of Things (IIoT) Forum, which takes place at the electronica Forum on November 8. It gives experts a chance to examine questions about hardware, software, security and data transmission in the context of industrial applications. For example, they will discuss the differences between currently available microprocessors and explain which wireless transmission media meet the latest requirements.

The Wireless Congress: Systems & Applications revolves around wireless technologies for industrial use. The congress addresses developers, system designers and those responsible for wireless systems and focuses on technology trends, security aspects and certification and licensing issues. The conference takes place at the ICM – Internationales Congress Center München on November 10 and 11.

The future of the industry at electronica 2016
They could be the electronics professionals or corporations of the future: High-school and college students, potential founders and successful start-ups. To encourage them, electronica's supporting program has events such as Student Day and the electronica Fast Forward start-up platform that are tailored specifically to young people's and new companies’ needs. They give start-ups and aspiring founders a chance to present their ideas and projects, and experts will be on hand at the fair to support them. For example, other founders will share their experiences, and business angels and investors will give them valuable tips. And it all culminates in the electronica Fast Forward Award.

The electronica Start-up Platform, organized in conjunction with Elektor magazine, offers a new forum that brings the concentrated innovative strength and solution expertise of start-ups together with interested industries in a single location. Services for start-ups include contacts with possible investors, sales support and legal advice.

Also, for the first time ever, the electronica Fast Forward awards will be promoted in cooperation with Elektor magazine. The electronica Fast Forward Award ceremony takes place on November 11.

November, 8-11
electronica 2016, 27th International Trade Fair for Electronic Components, Systems and Applications
Messe München, Munich, Germany
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