Spotify Acquires CrowdAlbum to Extend Services Provided to Music Artists

April 27 2016, 06:00
Spotify Acquires CrowdAlbum to Extend Services Provided to Music Artists
Spotify Acquires CrowdAlbum to Extend Services Provided to Music Artists
Streaming music service Spotify announced the acquisition of social media aggregator CrowdAlbum to enhance the development of products that help artists understand, activate, and monetize their audiences. Having reached 30 million paid subscribers, the Swedish company is expanding its services to artists, providing insights about their listeners and introducing Concerts to promote artists’ shows to relevant fans - two new Spotify tools recently developed with CrowdAlbum.

Launched in 2013, CrowdAlbum aggregates photos and videos from artists’ performances. The albums give artists a visual history of their tours and help them identify and connect with their most passionate fans. According to Spotify, the CrowdAlbum team shares the company’s passion for serving artists, working with over 1000 artists and venue partners in the US, including Diplo, Death Cab for Cutie, Lil Wayne, Fallout Boy and more.

“We’re working every day to find ways to tighten the connection between artists and their fans,” said Charlie Hellman, VP Product at Spotify. “The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring.”

CrowdAlbum will join a team at Spotify focused on building products for artists. Most recently, this team introduced Spotify Fan Insights to help artists better understand their Spotify listeners and Concerts to promote artists’ shows to relevant fans.

Spotify Fan Insights is a dashboard that helps artists better understand their Spotify listeners to more effectively grow and engage their fan base. With over 75 million users and 1.7 billion hours of listening each month which adds up to 20 billion listening hours a year (and growing), Spotify has the largest, most engaged audience in the world. This high level of fan engagement opens up a big opportunity for artists to understand their fans more deeply.

The new Spotify Fan Insights tools allows artists and their teams to understand the most useful service insights such as who their fans are, including demographic information, where their listeners are in the world and how this audience is evolving and growing over time, as well as how their fan base is listening and their other music preferences.

According also to Spotify, this type of services if just a part of a new generation of services the company intends to provide its content providers and artists. The limited beta of Fan Insights is now available on desktop computers and a basic version is available on mobile but the Swedish company has plans to open up broader access in the coming months.

The other Spotify extension developed by CrowdAlbum, is the Concerts feature, which lets users know when their favorite artists announce concerts in their region. For artists, this extension makes it easier to get the word out to fans about new concerts. Much like Spotify’s Discover Weekly, concert recommendations are based on the user’s own listening experiences and music tastes.

The service also allows Spotify subscribers to discover concerts when they are traveling, by simply changing location to see concerts from around the world. Concert information and artist tour dates are also provided by Songkick, and Spotify is developing news services to link directly to online ticket agencies, so their users can purchase tickets in just a few clicks. |
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