The forecast found within 5 years, some 165.6 million broadband homes will have purchased at least one smart speaker, housing one of these voice personal assistants. This is a strong platform on which to build, and one that the CSPs will pursue. "Without embracing Voice CSP Smart Home as a Service (SHaaS) penetration would not become significant and globally would only rise to a $5.7 billion dollar business by 2023, moving to just 19 million homes. With Voice as their partners we see this rising to 21% of broadband homes, some 51.58 million subscribers by 2023, adding $10 billion in annual revenues to such services," says the firm.
One of the key findings in the report indicates that within 5 years some 165.6 million broadband homes will have purchased at least one smart speaker, housing one of these voice personal assistants. This is a strong platform on which to build, and one that the CSPs will pursue.
"The rising tide of Voice Assistants offers a massive opportunity for SHaaS providers, to use voice to control their service. Either the tier 1 players will provide their own voice platforms or others will partner with existing natural language processing platforms such as Alexa, Google Voice and Siri and some regional favorites," they add.
Smart Home as a Service (SHaaS) where a homeowner pays a monthly fee to an operator in return for software which automates many home features, was invented by Western communications services providers (CSPs) in response to the Internet of Things. But this market has stalled with barely any operators reaching above 5% or 6% penetration of their broadband base with the single exception of South Korea.
"Early data on the overlap between Voice and SHaaS services suggests this could provide a massive uplift of up to 2.7 times when Voice is the main control for your smart home, and during 2019 we see an inflexion point where SHaaS accelerates in key territories of high broadband penetration where there is also high Voice assistant penetration. In NorthAmerica this means SHaaS will grow to $6.7 billion by 2023. In Europe, that figure is closer to $3.2 billion, and in APAC, it will hit $3.3 billion – a total of $13.2 billion. The rest of the world will total just $2.55 billion in SHaaS revenues, making the global total up to $15.75 billion not including China.
Companies mentioned in this report include:
Alarm.com, Alibaba, Amazon, Apple, Baidu, Comcast, Deutsche Telekom, Foxtel, Google, KDDI, Korea Telecom, Netflix, NTT DoCoMo, Orange (France Telecom), Samsung, Sony, SK Telecom, Telefonica, Telstra, Tencent, Xiaomi
Companies interviewed for this report include:
2degrees, Altice, AT&T, AT&T Mexico, Axtel, Bell Canada, Bell Aliant, Bouygues, British Telecom, Century Link, Claro (America Movil), Cogeco, Comcast, Cox, Deutsche Telekom, EE, Fastweb, Free (Iliad), Iliad Italia (Iliad), Izzi Telecom, KDDI, Korea Telecom, LG Uplus, Megacable, Movistar (Telefonica), NET Servicos (America Movil), Nextel Brazil, NTT Docomo, O2 (Telefonica), Oi (Oi, Altice, and BNDES), Optus (SingTel), Orange, Personal (Telecom Argentina), Rogers, SFR+Numericable, Shaw Communications, SK Telecom, Sky, Softbank, Spark, Spectrum, Sprint, T-Mobile, Telcel (America Movil), Telecom Italia, Telefonica Brasil, Telmex, Telstra, Telus, Three (CK Hutchison), TIM (Telecom Italia), TPG Telecom, United Internet, Unitymedia-KabelBW, Verizon, Vodafone, Wind Tre, Yoigo (MasMovil)
The executive summary for this research is available to download here.