New Record for Smart Speakers As Global Sales Reached 146.9 Million in 2019
The global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% on 2018, according to new research from Strategy Analytics. Amazon remained the leading brand with a share of 26.2%, down from 33.7% 2018. Google retained second place with a 20.3% share, also down from 25.9% the previous year. Chinese vendors Baidu, Alibaba and Xiaomi all increased their shares, while Apple remained in sixth place with 4.7%.