DSP Concepts's Audio Weaver framework already powers sound and voice for many of the world's best consumer and automotive brands, and now there's another example of the many possibilities for its different modules. SK Broadband has launched AI Sound Max, a fully equipped set-top box that combines the latest artificial intelligence with advanced audio technology from Danish luxury audio company, Bang & Olufsen.
The AI Sound Max, now available for SK Broadband customers in South Korea, caters for the increasing demand for premium home entertainment and audio solutions in the region. With the AI Sound Max, SK Broadband customers can enjoy movies or music and get an immersive audio experience second to none.
"The AI Sound Max soundbar has been finely tuned by our sound engineers. Furthermore, we have worked closely with SK Broadband's suppliers to develop the audio architecture of the AI Sound Max. The result is a stereo soundbar that delivers a beautiful acoustic experience, enabling users to make the most of their favorite content," adds Duncan McCue, Vice President, Brand Partnering & Licensing at Bang & Olufsen. "We have a long history within the Korean market, and we see wide adoption across both our headphone, speaker and TV range. Our collaboration with SK Broadband means that even more consumers will experience audio by Bang & Olufsen. We look forward to the continued partnership, and to bring memorable audio experiences to SK Broadbands customers."
Developed with DSP Concepts' Audio Weaver framework, the sophisticated design combines the latest advancements in audio processing and artificial intelligence with the audio tuning at the hands of the Danish engineering team of Bang & Olufsen. By using Audio Weaver, both SK Broadband and Bang & Olufsen were able to easily collaborate to craft the playback sound of the AI Sound Max without having to write and debug low-level code. The result is a soundbar that delivers excellent quality sound through its integrated speaker, including support for the immersive Auro-3D audio format, as well as accurately detecting user voice commands. The AI Sound Max is also able to work as a standard Bluetooth speaker.
"The Audio Weaver framework provided a fully customizable and precise tuning system that we needed for this ambitious project. The graphical design environment paired with the embedded processing engine enabled us to work collaboratively across teams while accelerating development time and reducing engineering bandwidth," says Sangbum Lee, VP of Technology at SK Broadband. "We're very proud of the AI Sound Max and look forward to building future products that meet the increasing consumer demand for premium home entertainment and home audio in Korea and beyond."
"Our work with SK Broadband reinforces the value of Audio Weaver from both a flexibility and product performance perspective," adds Chin Beckmann, CEO and co-founder of DSP Concepts. "Throughout the pandemic we have seen a significant increase in the demand for audio performance that elevates the home entertainment experience. Brands are looking for ways to innovate and differentiate and by choosing to tune with Audio Weaver, SK Broadband has done just that."
AI Sound Max provides a three-way sound system, which automatically adjusts the sound of the TV content using different modes. Film mode, for example, offers outstanding spatial audio for a true cinematic experience at home. Precisely finished edges and symmetrical details on the narrow sides emphasize the premium overall look. With its reduced form, the device conveys a contemporary aesthetic that fits well with frameless televisions for a sleek and modern look.
SK Broadband is a Korean telecommunication company, headquartered in Seoul, South Korea and a wholly owned subsidiary of SK Telecom.
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