Shure Announces Strategic Investment in Software Company Wavemark

November 11 2020, 01:05
Shure is strengthening its focus on software solutions by announcing a strategic investment in Finnish software company Ab Wavemark Oy. Known for its microphone monitoring software solutions for theatre and broadcast, such as Wavetool and WTAutomixer, Wavemark has recently expanded its software portfolio into content streaming applications. It now offers WTAutomixer, a plug-in enabling seamless auto-mixing for uses like podcasting, remote learning, and house of worship services. 

Wavetool is a professional audio monitoring and listening software for audio engineers, combining all the tools for the sound team gathered in one application, like enabling to quickly find microphones with problems, low battery or no signal. The SCP algorithm helps find weird noises in audio sources before they can be heard in the mix. And Wavetool brings together monitoring functions of different radio microphone brands under one roof with integration of the most used RF receivers. Users can walk freely around the stage whilst streaming to an iOS device with the Wavetool Mobile Remote app. And together with the Chat Plugin users can even communicate transmitter problems between stage and FOH.

WTAutomixer is the first multi-channel gain sharing automixer that can be inserted to almost any DAW as a VST3, AU, or AAX plug-in. WTAutomixer automatically controls the gains of multiple microphones and is ideal for live streams, discussion panels, talk shows, religious services, and for any application that requires the use of multiple microphones. 

Wavemark software has been used in conjunction with several high-profile theater applications using Shure Axient Digital Wireless Systems. Shure’s software offerings, which include Wireless Workbench for live events, plus Designer, SystemOn, and its new IntelliMix Room Audio Processing Software for integrated systems, provide a variety of different solutions for audio management, which are perfectly complemented with Wavemark's products.

"This move reinforces our commitment to the evolving needs of the pro audio and events industries," says Brian Woodland, Vice President, Global Business Development, Shure. "Both Shure and Wavemark have established strong relationships in the industry by understanding user workflows. Leveraging this mutual success, we will further support the growth in wireless system scale and complexity, help customers navigate the challenges of congested RF spectrum, while enabling advanced remote control, monitoring, and system management tools."

"We are very proud of this collaborative approach with Shure," says Timo Liski, Commercial Director at Wavemark. "The ability to share ideas and leverage synergies around software will be beneficial to customers in the audio industry."
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