Shure Announces Agreement to Acquire Audio Listening and Monitoring Software Company Wavemark Oy

September 15 2023, 00:35
Shure has reached an agreement to acquire Ab Wavemark Oy, a software company that developed products for theater, film, TV, broadcast, and content streaming applications. The acquisition will expand Shure’s professional audio software portfolio. The company from Finland gained recognition for its Wavetool audio monitoring software that detects and solves sound level and RF issues, while its WTAutoMixer is a multichannel gainsharing automatic mixer plug-in with a built-in leveler, compatible with most DAWs. Two great tools to level multiple microphones and silence unused ones.
The acquisition announcement is not surprising, given that Shure had already confirmed a strategic investment in the Finnish software company, back in November 2020.

"The acquisition of Ab Wavemark Oy will further underscore Shure’s commitment to providing our professional audio customers with innovative solutions that enhance workflow," says Nick Wood, Senior Director, Wireless Category, at Shure. "We are excited to expand our portfolio with cutting-edge and customer-centric solutions that enable creative productions across theater, broadcast, and content creation."

"The forthcoming acquisition further strengthens Shure’s strategic investment in software by providing audio technicians with the tools needed to inspire confidence and remove guesswork. The newly expanded software offering will be positioned alongside award-winning applications in Shure’s portfolio like Wireless Workbench (WWB) 7. Together, Wavetool and WWB provide audio engineers with a comprehensive set of tools to manage RF and monitor all audio sources throughout a production, from pre-show planning to monitoring and listening during the show for flawless audio performance," the US company adds.

Wavetool is a complete audio and listening application that provides critical, comprehensive monitoring for audio professionals. Wavetool's early detection of potential audio problems, streamlined communication capabilities with the sound team, and its centralization of monitoring functionalities, helps professionals monitor high-stakes productions with confidence.

Compatible with the most popular RF receivers from multiple manufacturers, users can effortlessly monitor up to 128 channels from one screen with Wavetool. The custom-built algorithm automatically highlights faulty sound sources, so technicians can identify and rectify issues immediately. This is the reason why Wavetool was used for some of the most demanding productions, including West End and Broadway plays, along with top-tier live sound, reality TV, and sporting events, including the Tokyo Olympics.
 

The Wavetool mobile app also enables audio engineers to move freely around the stage while streaming audio directly to their iOS devices. The chat functionality encourages front of house and stage technicians to quickly and effectively communicate transmitter issues with one another so they can be addressed in real time. This solution has been used and proven with several Shure wireless systems, including Axient Digital, ULX-D, SLX-D, Axient Analog, and UHF-R.

For podcasters, content creators, and broadcast audio engineers, the WTAutoMixer V2 plug-in offers seamless sound-mixing capabilities and automatically balances volume across multiple microphones while intuitively turning down non-active microphones for crystal-clear audio. It's an ideal choice for talk shows, discussion panels, and houses of worship, as it ensures excellent audio recording and streaming experiences, no matter the number of speakers.
www.wavetool.fi | www.wtautomixer.com
www.shure.com
 
 
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